To: KevinThompson who wrote (324 ) 6/25/1999 8:11:00 PM From: david james Respond to of 395
The Auction Channel Bought By Leading US New Media Group Brilliant Digital Entertainment establishes trans-Atlantic power base with this major UK acquisition theauctionchannel.com UK Press Release IMMEDIATE RELEASE - 22 JUNE 1999 London: Jason Gleave, founder and CEO of Trojan Television Ltd trading as The Auction Channel, today (22 June 1999)) announced that the company has been acquired by Los Angeles-based Brilliant Digital Entertainment (AMEX:BDE), a leading producer of 3D content and tools for the Internet. The Auction Channel now becomes an operating division of Brilliant through an exchange of restricted common shares and warrants valued at approximately $7.3 million. The Auction Channel (www.theauctionchannel.com), founded in 1996, integrates live satellite and cable TV and Internet broadcast of live auction events conducted by Christie's, Phillips, Bonhams, Brooks, Allsop & Co and Antiquorum - and other major auction houses with whom the company has contracts - allowing simultaneous remote bidding by viewers. It is contracted by Sky Sports to provide monthly live TV broadcasts of sports auction events, simultaneously Web cast by The Auction Channel. "The acquisition provides us with access to proven management expertise and finance that supports and complements our current dominant position in this rapidly growing market sector of e-commerce," Gleave states. Mark Dyne, Brilliant Chairman and CEO, said the acquisition of The Auction Channel provides a timely opportunity for Brilliant to expand its digital entertainment content on the Internet and television broadcast and to leverage its content and e-commerce capabilities to deliver business through online transactions. "Brilliant has an arsenal of proprietary tools, technologies and content which will allows us to produce integrated programming which will broaden audience participation for events broadcast live on television or over the Web," Dyne says. Brilliant Digital Entertainment is the tools developer and production studio which created Multipath™ Movie (http://www.multipathmovies.com), distributed over the Internet, on CD-ROM and DVD, as television programming and for home video. The company has contracts with several Hollywood film studios and U. S. software companies for 3D animation projects delivered over the Internet and other digital entertainment mediums. The Auction Channel's prime positioning is not to serve as the auctioneer but to work with the auction industry to facilitate electronic distribution of their events. The company developed the unique Interactive Bidding System to fulfil this role, which is used for television broadcast, for Internet broadcast (NetBidLive) and automated telephone bidding (AudioDirect). The Auction Channel has generated record viewing figures for its television distribution partners and consistently attracted increasing numbers of Internet bidders and viewers for its Internet broadcasts. A major element of its success, Gleave believes, lies in the strength of its management and executive team, all of whom have extensive experience in technology, the Internet, television and the auction business. All senior management is being retained in the new organisation and Gleave remains as CEO. The management team will be responsible for negotiating joint venture agreements with telecommunications and media companies world-wide to deliver direct, live auction broadcasts with full, live transaction capability over the Internet and television networks into homes and offices. Brilliant recently completed a $4.3 million private placement, which includes a number of individual investors with significant media distribution experience and ongoing industry relationships. Participating were Prince Ahmad bin Khalid al Saud, a media industry investor and a member of the Saudi Royal family; entities associated with Tim Helfet, president and CEO Rysher Entertainment; Martin Schuermann, USA representative of CLT-UFA; Barry Baeres, president of Intertainment Aktiengesseleschaft, Germany; and Brent Cohen, formerly president, Packard Bell NEC. Brilliant has also secured an additional $6 million stand-by equity line of credit. "The global profile of our main investors reflects the global nature of our business," Gleave comments. "In the exploding arena of e-commerce we are in the forefront of providing intuitive solutions for the auction industry. Our vision is to be the leading global service provider for auction houses, enabling them to enhance the performance of their business and to expand the market reach for each and every auction event for our customers." Brilliant plans to expand the geographic scope of The Auction Channel's auction broadcasts. "Soon, anyone with a television and a telephone or Internet access in Europe, Asia and the Americas will be able to watch important auctions and bid simultaneously with bidders on the floor," Dyne says. "There's no question viewers will want to participate." Brilliant Digital Entertainment (web site:http//www.bde3d.com) is headquartered in Los Angeles with offices in Australia and England. The Auction Channel's headquarters remain in London, but the company will be opening additional offices world-wide (web site:http://www.theauctionchannel.com). ENDS – June 1999 For further information: London The Auction Channel Veronica Kruger / Melina Papadopoulos 44-181-788-4429 veronica@theauctionchannel.com / melina@theauctionchannel.com www.theauctionchannel.com Los Angeles The Bohle Company Sue Bohle/Charlie Ecker (310) 785-0515, x223 or 213 sue@bohle.com/charlie@bohle.com