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Strategies & Market Trends : Three Amigos Stock Thread -- Ignore unavailable to you. Want to Upgrade?

To: Ken W who wrote (15979)	6/25/1999 7:00:00 PM
From: Sergio H	Read Replies (2) \| Respond to of 29382

SORC Someone else likes it: There's Gold in those Checkout Counters (SORC) Retail marketers know that there's gold in the checkout counter space of mass merchandisers, supermarkets, pharmacies, convenience stores and other retailers. Marketers are also voracious consumers of timely data on sales, product placement and other areas when planning advertising, distribution, pricing, special promotions, new product introductions and the like. As such, small-cap investor Geoff Eiten recommends The Source Information Management (SORC) as the firm gathers, digests and presents information about magazine and publication sales at checkout counters in ways marketers can use. Eiten is most excited about the firm's new Interactive Communications Network (ICN). This is a secure Internet service that both ensures the accuracy of magazine bar codes and provides specific sales information by title and by retail chain. The Source's ICN now serves 15 publishers, who produce more than 900 titles, and the firm plans to expand the service into an online hub for vendors of other products now sold at the front of retail stores. Recent contracts with Rayovac (batteries), Nestle USA and Blockbuster (video rentals) indicate ICN is on its way. Eiten says The Source's financials show the company is doing as well as its new Internet service. Revenues for the most recent quarter increased 358% to $16.4 million, net income rose 161% to $1.9 million and EPS grew 44% to $0.13. "The company is uniquely positioned to become an online hub for information exchange between vendors and retailers in any field," Eiten says. He recently issued a buy recommendation. For more on Geoff Eiten's recommendation see "This Month's Recommendation," June 15, 1999, OTC Growth Stock Watch. Geoff Eiten advises on high-growth, low long-term debt, niche-oriented firms with sales of $5-100 million.