To: Andrew C.R. Biddle who wrote (11111 ) 6/25/1999 1:19:00 AM From: Marc Newman Read Replies (1) | Respond to of 14266
The best part for THQ-ites from the last link: The GameBoy has been an enormous success for Nintendo, especially in the last year since the introduction of the color GameBoy. As a result, handheld game devices now account for 15% of the total market, which is up from less than 5% last year. What do you see in the GameBoy's future? There's no question that the GameBoy has been a tremendous success for us. We introduced it in 1989, and we're selling more with every passing year. For example, last year, we sold 3.5 million GameBoys. This year, we're going to sell 7 million in the U.S. alone. It's been particularly successful of late, thanks to the debut of the color GameBoy as well as the popularity of the Pokemon phenomenon. But I don't think that Pokemon is the only thing fueling sales of the GameBoy. I think it has more to do with the fact that we're continually refreshing the product. Third-party developers have seen that producing games for the color GameBoy can be remarkably lucrative from a financial standpoint, so we've had explosive growth in the number of developers who want to build exciting new games for the GameBoy. And of course the introduction of the color device really caused a jump in sales. Later this year, we'll be introducing a transfer pack that allows you to share data between your N64 and your GameBoy, so we think that will continue to strengthen the market. We're also looking at ways of making the graphics better on the GameBoy. -------------------------------- Let's see, if one in every seven purchasers of a Gameboy this year buys Toy Story II and if say four of every seven buy one THQ ported EA Gameboy game ...nah, it couldn't be. Geez, maybe $40 for THQ by December is way too conservative. Marc