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Technology Stocks : MySoftware (MYSW) -- Ignore unavailable to you. Want to Upgrade?

To: Roy F who wrote (106)	6/28/1999 8:19:00 AM
From: Roy F	Read Replies (2) \| Respond to of 139

MySoftware Company(TM) Launches World's First Opt-In Email Prospecting Site: My eProspects.com(TM) Partnership with NetCreations Enables MySoftware to Offer 3+ Million TrueOpt-In Email Names for Creating Effective Internet Direct Marketing Campaigns June 28, 1999 03:01 AM PALO ALTO, Calif., June 28 /PRNewswire/ -- In a bold move to bring the power of email marketing to companies worldwide, MySoftware Company MYSW today launches My eProspects.com, the Internet's first truly opt-in email prospecting service. MySoftware is partnering in this effort with NetCreations' PostMasterDirect.com(TM) to allow Web users to search PostMasterDirect.com's more than three million qualified customer e-mail leads. My eProspects.com enables access to three million opt-in email addresses categorized into more than 9000 lists maintained by NetCreations, so users can quickly identify targets and execute effective email marketing campaigns from their desktops. My eProspects.com launches today at www.MyeProspects.com. The site is an extension of MySoftware's previously launched e-prospecting service, MyProspects.com(TM), the first Web-based targeted prospecting tool to offer both business and consumer leads. MyProspects.com is featured on Intuit's Quicken.com, Netscape's NetCenter, ZDNet.com, and has been privately labeled by partners including Ameritech and Symantec. "My eProspects.com brings a powerful technology solution to the millions of marketers demanding a way to deliver email communications quickly and effectively," said MySoftware president & CEO Gregory Slayton. "Our partnership with NetCreations enables us to set a new and higher standard in consumer privacy by utilizing their database of truly opt-in email, the most respected form of email marketing. My eProspects.com protects customers' privacy rights, while giving businesses the Internet tools to reach targeted, interested customers effectively and responsibly." "We are pleased to partner with MySoftware, one of the most respected names in Internet direct marketing," said Rosalind Resnick, president of NetCreations. "Together we provide a valuable service to marketers looking for an effective and inexpensive way of using the Internet to find new customers." About MySoftware Company MySoftware Company MYSW , the 9th best performer on all U.S. capital markets in 1998, combines powerful software with effective, affordable Internet and annuities solutions to easily turn any PC into a direct marketing powerhouse. MySoftware's Internet services are dedicated to helping businesses find new customers (www.MyProspects.com) and to grow their businesses using the Internet (www.myeprospects.com). MySoftware actively works with some of the world's best-known companies to provide Internet direct marketing solutions for their small business customers. More information on MySoftware and its alliances and products is available at www.MySoftware.com. About NetCreations NetCreations, a New York Internet marketing firm specializing in email list management, brokerage and livery, currently manages a database of over three million opt-in email addresses and 9,000 topical lists. Its pioneering PostMasterDirect.com email marketing service has won praise from the Federal Trade Commission, the Direct Marketing Association, and the Interactive Services Association and has been featured in Advertising Age, DM News, Direct, Target Marketing, the Silicon Alley Reporter and other leading industry publications. NetCreations' list management clients include NetZero, AltaVista, CMPnet, Microsoft's LinkExchange, Internet.com, Starting Point, Smalloffice.com, Entrepreneur magazine, CD-ROM Guide, and more than 150 other leading Web sites and publishers. SOURCE MySoftware Company