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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?


To: Sarmad Y. Hermiz who wrote (64658)6/25/1999 3:32:00 PM
From: Eric Wells  Read Replies (3) | Respond to of 164684
 
>>One thing I have to tell you is if you're going to short, why not wait for a higher level?<<

I think the price is already high. Based on any traditional measure, whether it be price/sales or price/earnings, the price is too high. So I am shorting now. Mind you, I am not saying Amazon is going fail - in fact I believe they will be successful, and I think that five years from now they will be the premier online bookseller on the web. But the big question is: will they be more than that? Can they be the WalMart of the web. WalMart succeeded because of market conditions that were vastly different from what you find on the web - WalMart was able to do what no one else could do. What is Amazon doing that no one else can do - what is their real competitive advantage.

You are correct in saying indicating that shorting AMZN earlier this year could have been disastrous. But I believe the market mood is different now - more analysts are starting to question internet business models - and there is more uncertainty in the market. Yes, there is always the chance that AMZN could go back up to 220 (and if it does, I hope I am quick to cover my short). I don't believe investor sentiment is the same as it was two or three months ago - a lot of people have lost a lot of money and are probably taking a more conservative approach.

I would be interested in hearing your reasons why you think AMZN will go up.

Thanks,
-Eric Wells