To: Maya who wrote (42445 ) 6/26/1999 11:31:00 AM From: John Rieman Read Replies (1) | Respond to of 50808
Comark changes....................tvbroadcast.com The Winds Of RF Change At NAB It Was Clear That Transmission Companies Are Adapting With The Times By Ron Merrell (June 25, 1999) The winds of change are blowing through the RF segment of the industry with gale force. Comark, a company built from the ground up on UHF transmitters, announced at NAB that it is bringing in the Thomcast's (their parent company) line of solid state transmitters. And if that weren't enough, they also announced that they have triumphantly tied down a series of major strategic alliances. At Acrodyne, a company only recently buoyed financially by the Sinclair Broadcast Group, the word from board chairman Nat Ostroff is that they intend to add the IOT to their lineup of UHF full power transmitters. Now under the direction of Ostroff--who brought Comark from relative obscurity to prominence--the company undoubtedly will continue its Diacrode line, but even more changes should be expected. Out in Colorado, Itelco, directed by Howard McClure, insists that the company needed a dramatic shift in corporate policy to bolster sales in North America. Americanizing the product line was what he had in mind, and McClure says they've now done that by building a new facility designed to accommodate manufacturing their transmitters in the U.S. And check out Harris. They expanded their equipment boundaries by introducing DataPLUS, a system that gives broadcasters full datacasting capabilities by blending Internet protocol data into the MPEG transport stream along with audio and video material. Continental, long a leader in broadcast AM and FM designs, has produced a legitimate DTV-ready TV transmitter and bolstered its engineering staff with a lineup of established television transmitter designers and builders. A New identity For Comark Among these changes, the most dramatic are those at Comark. Key spokesmen for the company told Television Broadcast that it's a natural progression, including their new identity. "What do you think of first when you hear the name Comark?" asks Dick Fiore, vice president of sales. "UHF transmitters, of course!" The company, as President Jerry Chase puts it, is growing and it will continue to grow, forcing Comark to rethink how they're perceived in the marketplace. Chase insists, "It's no longer appropriate to be known as just a UHF television transmitter manufacturer. You'll see changes that will explain why we won't drop the name Comark, but, instead, we'll highlight Thomcast Communications. We don't want to be thought of as just a UHF transmitter company." In a first-ever major booth press briefing, the company announced that its Comark Digital Systems (CDS) Unit will deliver Saphire and Opal, products that are sure to accelerate the perception revolution at Comark. Saphire includes a stream server family of products dedicated to recording and playing MPEG-2 streams through Saphire Stream Studio, Saphire Stream Studio Lite, and Saphire Stream Studio Delay. Opal IP to MPEG-2 Gateway is aimed at broadcasting Internet or data files within MPEG-2 transport streams. (It received Television Broadcast's Editors' Pick of Show Award this year. Further widening their offerings, Thomcast formed an alliance with NUCOMM, a long-time leader in microwave designs, whereby, through its CDS Unit, it will offer microwave STLs. Thomcast's Comwave Division will provide technical support for the STLs. Mark Richter, vice president and general manager, added to the mix by announcing an alliance with DiviCom, a wholly-owned subsidiary of C-Cube Microsystems. "Thomcast Communications chose to team with DiviCom," asserted Richter, "because of their open-solution approach to DTV. They're also a leader in MPEG-2 encoding systems and they're manufacturers of the highest performing SDTV and HDTV encoders. It's a natural connection. All of these factors made DiviCom the best choice for [an alliance with] Thomcast." Richter went on to point out that Thomcast will be closely cooperating with Broadlogic, Inc. to market IP over MPEG-2 network broadcasting solutions. Coupled with the stance all transmitter manufacturers have taken on forming strategic alliances with other manufacturers and service companies to guide stations through the DTV/HDTV transition period, these latest revolutionary changes-- by transmission industry standards -- make it clear that RF manufacturers intend play a major leadership role in the new millennia. Adding to the list of changes within the industry, it was announced that the MRC division of California Microwave has changed its name to Adaptive Broadband. David E. Glidden, vice president and general manager noted that the new name better reflects the evolution of the company as it has expanded in four key areas: wireless broadband access, digital broadcast TV, satellite broadband IP transport, and wireless online transaction processing.