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Strategies & Market Trends : India Coffee House -- Ignore unavailable to you. Want to Upgrade?

To: Mohan Marette who wrote (4755)	6/28/1999 8:39:00 AM
From: Mohan Marette	Read Replies (2) \| Respond to of 12475

Amul goes online amul.com Amul in USA kanandairy.com Amul Hits 99-00 amul.com Products. amul.com ======================================= The Story: Amul Butter Girl Edited from an article by Mini Varma published in The Asian Age on March 3, 1996 The moppet who put Amul on India's breakfast table 50 years after it was first launched, Amul's sale figures have jumped from 1000 tonnes a year in 1966 to over 25,000 tonnes a year in 1997. No other brand comes even close to it. All because a thumb-sized girl climbed on to the hoardings and put a spell on the masses. ==================================== Amul goes online Source : FE Jun 28, 1999, 3:30:34 PM By launching Amul Cybershop, The Gujarat Cooperative Milk and Marketing Foundation Limited (GCMMF) has become the first FMCG company in the country to receive orders on its own dedicated website. The cybershopping experience will initially be open to netizens in New Delhi, Mumbai and Ahmedabad. The company is offering free home delivery of orders placed on line. Since the launch on June 8 1999, it has already received 100 orders. The company initially even received an order placed from Canada To go online with its shopping experience, the company had to strengthen two elements: logistics and technology. Amul had a dedicated VSAT network in the three metros for information exchange. In addition, the 12 dairy plants in Gujarat, along with the six zonal offices are on a similar VSAT network. All the other sales offices have access to Internet and e-mail through VSNL or Private Internet service Providers. As to logistics, Amul has a distribution network of 3,700 wholesale dealers (stockists), covering every town of India, who inturn service about five lakh shops. Currently, the orders will be serviced by the stockists in the vicinity of the customer ordering the goods. The prices on the site are the same as the retail prices. The minimum order however, has to be Rs 200. The order is delivered to the customer, depending on the option chosen by her: today/tommorow/2-3 days. GCMMF plans to launch a full-fledged e-commerce site accepting payment through credit cards as soon as the e-commerce regulations are in place in the country. The service has already started in the US in April 1999, wherein customers can place orders on the website of their importer (www.kanandairy.com), pay through credit card and receive home delivery through UPS courier. Amul was also one of the first FMCG companies in India to set up a website in early 1996. Today, www.amul.com has features like receipts, archives of the popular Amul Butter advertising campaign, and the Amul World Cricket ranking site, which is the world's first internet-based cricket ranking site. Plans are now afoot to launch a free e-mail service (www.amulmail.com) with distinct user benefits which include contest prizes, gifts to subscribers, homepages, chat facilities, a shopping mail and a special loyalty programme.