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To: changedmyname who wrote (80787)	6/28/1999 11:07:00 AM
From: reikjavic	Respond to of 119973

Diplomat Direct Forming Strategic Alliance With Magazine Direct; Successful Pilot Program Demonstrates Cost Effectiveness Of Magazine Marketing Effort DIPL> float 2mln Jump to first matched term TEANECK, N.J.--(BUSINESS WIRE)--June 28, 1999--Diplomat Direct Marketing Corporation (the "Company") (Nasdaq:DIPL), a prominent direct marketer of women's fashion apparel, as part of a strategic alliance with Magazine Direct, a subsidiary of NewSub Services, has expanded magazine subscription marketing to its catalog customers. The Company said the first test of the program, which has been completed over the past four weeks, shows it will immediately produce additional income and cost savings.