MORE GOOD NEWS.THE BALL IS ROLLING
CD Plus.com Enters Agreement With INTERVU to Publish Music Content To Enhance Consumer Buying Decisions
NEW YORK, June 29 /PRNewswire/ -- INTERVU Inc. (Nasdaq: ITVU), the leading service provider of Internet audio and
video delivery solutions, today announced that it has entered into a long-term agreement with Muze, Inc., the leading
independent source of digital information about music, books and video that powers the majority of major music retailers.
Under the agreement, INTERVU plans to distribute and provide hosting services for 1.2 million 30-second promotional music
clips from over 100,000 CDs with embedded links to Muze's market-leading music information database. INTERVU will
offer the clip service directly to Muze's numerous online music retail customers as well as INTERVU's existing and potential
customers. In addition, INTERVU will refer Muze's data services to INTERVU's customers. Muze currently provides
in-depth digital music data to over ninety percent of the online music retailers enabling consumers to make more educated
purchasing decisions when buying music products over the Internet. Under the agreement, INTERVU will market a
value-added service to its customers that will incorporate promotional music clips in Microsoft's new Windows Media
Technologies 4.0 format.
"We are pleased to offer Muze's customers a choice in streaming software and a solution that is very complementary to their
e-commerce business," said Will Poole, senior director of Marketing and Business Development, Streaming Media Division,
Microsoft Corp. "Windows Media Technologies, combined with INTERVU's content management and delivery services, offer
consumers the ability to better evaluate products before purchasing."
The first customer to benefit from INTERVU's new music clip service is CD Plus.com Inc., Canada's leading Internet music
retail site. CD Plus.com plans to publish promotional music clips to its Web site to offer its consumers an opportunity to listen
to music before purchasing CDs or cassettes online. In addition to its Web site, CD Plus also operates over 100 retail store
locations across Canada selling both new and used music, and will be further expanding its Internet presence into the used
music marketplace with the July launch of CDPlusXchange, a used music Internet site.
"This new service, based on the relationship between Muze and INTERVU, demonstrates INTERVU's flexible distribution
capabilities that offer our customer's content a broader reach through numerous high-traffic Web sites, while helping to build
our customer's brands," said Ed Huguez, INTERVU's chief operating officer. "INTERVU is continuing to build relationships
with key Web sites and portals to offer new distribution channels for audio and video content providers and valuable new
content for the Web sites and portals."
Multi-site Publishing & Promotion for Streaming Content
As multimedia content on the Internet grows in popularity, content providers are beginning to look for additional ways they can
derive revenue from their audio and video content. At the same time, there are many content aggregator Web sites such as
portals that are searching for more multimedia content to broadcast through their site to increase traffic, create a "sticky"
environment, and build recurring audiences. With a delivery network specifically designed to distribute multimedia content over
the Internet, and strong relationships established with key content providers and content aggregators, INTERVU is uniquely
positioned to help its customers by offering a multi-site publishing service that will benefit both content providers and
aggregators. In addition, through INTERVU's content management and distribution services, content distributors have a central
and efficient distribution strategy that can significantly reduce their investments in the infrastructure required to deliver their
audio and video content over the Internet.
About INTERVU Inc.
INTERVU provides Web site owners and content publishers with services for the delivery -- "streaming" or downloading -- of
live and on-demand video and audio content over the Internet. INTERVU's services automate the publishing, distribution and
programming of video and audio content. INTERVU uses a scalable, patent-pending distribution network comprised of
servers strategically located in major Internet hosting centers. INTERVU's customers use its video and audio distribution
services to transmit entertainment, sports, news, business to business, advertising and distance learning content. INTERVU's
current customers include CNN, House of Blues, Intel, Microsoft, MovieFone, MSNBC, NBC, Onradio.com,
RadioWave.com, Saatchi & Saatchi, and Turner Broadcasting. Additional information can be found at www.intervu.net.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to
risks and uncertainties that might cause actual results to differ from those foreseen, including the market acceptance for
INTERVU's specialized services, technological change and intense competition, as well as the other risks detailed from time to
time in INTERVU's SEC reports, including the report on Form 10-K filed on March 30, 1999.
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Contact:
Anjeanette Rettig of INTERVU Inc., 619-623-8400 ext. 134,
arettig@intervu.net; or Chani Garb of TSI Communications, 212-320-2315,
cgarb@tsicomm.com
Regards Terry McCartan |
