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To: Michael Panebianco who wrote (4)6/28/1999 4:46:00 PM
From: mc  Read Replies (1) | Respond to of 14
 
The stock hasn't shown it. I think the beginning of the NFL season will be telltale for how the future will pan out. With the books being sold in stadiums they should hopefully do well. How much more of a direct to the fan base market location could there be?

My concern with the NFL though is ticket prices. I would guess children comprise a lower percentage of the crowd at an NFL game as compared to other sports because of high ticket prices.

Also, I have no idea the size of print runs they're putting out. However, I do have confidence in the people doing the marketing and putting out the content. I think top quality material will be produced.

Take care,
mc