OT - more "bubbling" in the Quicken camp...
biz.yahoo.com
Tuesday June 29, 8:00 am Eastern Time
Company Press Release
SOURCE: Quicken.com
Quicken.com Unveils New Ad Campaign Focused on
its Sophisticated Audience
They're More Educated, Affluent and Informed
MOUNTAIN VIEW, Calif., June 29 /PRNewswire/ -- Quicken.com, (www.Quicken.com) one of the leading personal
finance Web sites, announced today its first advertising campaign targeting advertisers and marketers in both financial as well as
non-financial industries, such as automotive, computer hardware and software manufacturers.
Created by Mountain View advertising firm Syd & Randy, the 25-week print campaign is slated to run until October 11. The
ads currently appear in industry trade publications such as AdWeek, Advertising Age, Industry Standard and Media Week,
and are expected to expand to Web-based advertising in the upcoming weeks. The ads underscore Quicken.com's ability to
reach a large audience with strong online purchasing power, which recently hit an all-time high of over eight million page views
in one day. The campaign outlines the differences in Quicken.com's audience compared to other financial web sites. As
featured in the advertising, Quicken.com's audience is: more educated; more affluent; more traveled; more invested, more
informed and they buy more online.
''We initiated this campaign to make both financial and non-financial advertisers aware of the power and reach of advertising
on Quicken.com. Advertisers of all types benefit from our audience's purchasing power,'' said Jeff Cohen, advertising director,
Quicken.com. ''We look forward to developing strong, long-lasting relationships with them through unique programs.''
About Quicken.com
Quicken.com (www.Quicken.com), a leading online finance site, brings together tools, resources and expertise to help
empower consumers to make confident investment and financial choices. Once consumers have determined their financial
needs, Quicken.com can help them reach a solution for all areas of personal finance management, including investments,
insurance, tax and mortgage. All of which is available for FREE! Quicken.com content is also distributed through American
Online, Excite and Prodigy.
About Intuit
Intuit Inc., a financial software and Web-based services company, develops and markets Quicken, the leading personal finance
software; TurboTax, the best-selling tax preparation software; and QuickBooks, the most popular small business accounting
software. Intuit's QuickenStore (www.quickenstore.com) is the online source for consumers to purchase Intuit products via the
web.
Intuit's Quicken.com Web site (www.quicken.com) is the premier financial Web site, offering a complete set of financial news,
information and tools, including insurance, mortgage, investment and tax preparation services. Intuit's products and services
enable individuals, small businesses and financial professionals to better manage their financial lives and businesses.
NOTE: Intuit, the Intuit logo, Quicken, QuickBooks, QuickBooks Pro, TurboTax, MacInTax, ProSeries and InsureMarket,
among others, are registered trademarks and/or registered service marks of Intuit Inc. or one of its subsidiaries. Quicken.com,
QuickenMortgage, Quicken Business CashFinder and Quicken Financial Planner, among others, are trademarks and/or service
marks of Intuit Inc. or one of its subsidiaries. Other parties' trademarks or service marks are the property of their respective
owners and should be treated as such.
SOURCE: Quicken.com |
