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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?


To: Ali Chen who wrote (63718)6/29/1999 1:38:00 PM
From: Scumbria  Read Replies (3) | Respond to of 1577403
 
Ali,

This is the only reasonable way to compete by
creating pressure on all market segments.
I think K6-III on 0.18Cu could be VERY
competitive against all Celerons. If AMD
would leave the low-end segment, Intel would
immediately flood it with Celerons-370,
rise prices and make the sector profitable
again. This would allow them to drop prices
on P-III - X-III, and AMD will be in trouble
again.


There is no money left to be made in the low end. VIA will compound the problem. Intel is not going to drop their prices on Xeon- that is where they make all their money these days.

Scumbria




To: Ali Chen who wrote (63718)6/29/1999 2:13:00 PM
From: kash johal  Respond to of 1577403
 
Ali,

Re:" This is the only reasonable way to compete by
creating pressure on all market segments.
I think K6-III on 0.18Cu could be VERY
competitive against all Celerons. If AMD
would leave the low-end segment, Intel would
immediately flood it with Celerons-370,
rise prices and make the sector profitable
again. This would allow them to drop prices
on P-III - X-III, and AMD will be in trouble
again."

Yes the KIII at 0.18 is a great low cost chip.
The key will be if AMD offers it with low cost MB partners.

AMD will have to upset some people to play in the low end - chipset guys, MB guys and maybe even tier 1 OEMS.

Unfortunately to play in the low end space they may even have to partner with ISPs/Telco's/alternate OS (linux,BeOs etc).

However they cannot afford to give up this space.

Regards,

Kash



To: Ali Chen who wrote (63718)6/29/1999 2:42:00 PM
From: grok  Respond to of 1577403
 
RE: <Do you guys ever read AMD officials?>

Obviously AMD has to show commitment to K6 otherwise OEMs would stop buying except at fire sale prices and AMD would have a super big loss for Q3. (Super big means larger than the huge loss they will show anyway.)

But it is hard to imagine how future K6s will somehow achieve profitability against the future Intel countermeasures.