China Unicom IPO Gains Momentum But Exit Strategy for Foreign Firms Still Unclear
By William J. McMahon ChinaOnline Reporter
(6/28/99) China Unicom, the country's number two telecommunications company, is in the midst of planning to list shares on either the New York or Hong Kong Stock Exchange. Last week, word in telecom circles in China was that Morgan Stanley had won the bid to underwrite the listing and that it could take place as early as this fall.
China Unicom, established in 1994 to offer competition to the country's telecom monopoly, China Telecom, must resolve one major financial issue before the IPO can go forward: the "zhong-zhong-wai," or China-China-Foreign (CCF), financing scheme.
CCF was used initially by China Unicom as a way to raise much-needed capital and, at the same time, skirt regulations barring foreign investment in China's telecommunications sector. The practice was ruled illegal in October 1998.
The estimated 43 to 45 foreign investors in China Unicom including multinationals such as Sprint Communications and Motorola--have demanded fair compensation for their investment. China Unicom and its Chinese investors, however, remain undecided on how the compensation will be doled out.
Exit Strategy for Zhong-Zhong-Wai
China is considering three approaches to resolving the CCF problem, according to telecommunications experts. China Unicom will either:
1.Buy out the foreign investors in cash, giving them a 10-15% return on investment, 2.Treat the investments as "loans," which will be repaid, plus interest, under terms set up by Chinese banks or 3.Give foreign investors the equivalent of their investments in IPO shares.
Foreign investors prefer the third option, while the second is favored by domestic investors in China Unicom.
"If they do an IPO, they have to share with the foreign investors," said Bob Becker, assistant VP of Business at Sprint. Becker said his company, and the other foreign telecoms, have valid contracts that must be honored or compensated.
"To say these projects are illegal is not correct," Becker said. "From that regard, we are in our rights to invest in those projects."
Becker said Sprint had invested in a China Unicom's land line venture in the municipality of Tianjin. The Tianjin operations are China Unicom's only land line operations, the rest are mobile communication services and paging services.
He also said that the central government has not issued any official statements on CCF, and has not told Sprint that their investment is illegal. "We have [however] been told we can't up the investment."
Industry insiders report that China Unicom will be going ahead with the IPO. The company's decision to go through with an overseas listing lead some to believe a solution must have been found to the CCF conundrum.
"China Unicom held a beauty contest with several banks," said Doug Maclellan, chairman of Q-East, a telecommunications equipment and services provider with business interests in China Unicom. "Whoever won must have offered a substantive plan to resolve zhong-zhong-wai," Maclellan said.
Sources who prefer to remain unnamed believe winner of the "beauty contest" is Morgan Stanley.
IPO Strategy
China Unicom can list overseas several different ways, depending on which assets it wants to include. The company operates a land line service in Tianjin, several GSM mobile phone networks in major cities (including Beijing, Shanghai and Guangzhou), and in May the company bought Guoxin Paging, the country's largest paging company.
Then there is the feather in the cap: China Unicom's sole license to operate the future CDMA network, the U.S.-developed, next-generation, nationwide mobile phone platform.
"There's synegry here that can be significant," Maclellan said, describing China Unicom's separate units. China Unicom could list its CDMA units, paging units, or GSM units together, separately, or grouped in some fashion.
Maclellan says the CDMA license alone could be worth over US$1 billion. The telephone operator plans to spend RMB 7 bln (US$84.6 mln) this year to add two million lines to its existing network.
Next year, the company has said it plans to have 10 million lines in place and to be operating in 160 cities. By 2003, the company aims to capture 30% of the cellular market, with 50 million lines and 35 million subscribers.
China Unicom will take over the operations of existing trial CDMA networks in Beijing, Shanghai, Guangzhou and Xi'an that are currently operated by another telecom company, China Great Wall Communications.
"Motorola owns part of China Great Wall," said Joseph Locke, Equity Analyst for ABN AMRO Asia in Hong Kong. "Therefore it is now a part owner of China Unicom."
Gouxin Paging
The paging and GSM operations as a group could be even more valuable, if listed. Guoxin Paging, which plans to seek a domestic listing this year, provides China Unicom with much-needed capital.
Made up of dozens of pager operators throughout China, it has 39.5 million subscribers and 60% of the domestic pager market.
Guoxin had revenues in the first quarter of this year of RMB 2.3 bln (US$272.1 mln)–three times those of China Unicom for the same period. It has RMB 13 bln (US$1.6 bln) in assets and made a profit of RMB 1.5 bln (US$175.7 mln) last year.
China Unicom has plans to invest RMB 23.8 bln (US$280 mln) this year to expand GSM capacity by 5.7 million lines, bringing its total capacity to over 9 million lines and its total number of subscribers to over 4.5 million. If this plateau were reached, the operator would account for 10% of GSM network users in China.
But which ever divisions are chosen to list abroad, they will have to attract enough interest to recoup the estimated US$1.4 billion foreign investment in China Unicom, plus the expected 5-10% return that foreign investors demand, Maclellan says.
Lester Gesteland also contributed to this report.
To contact William J. McMahon or Lester Gesteland: P: (312) 335-8881 F: (312) 335-9299 E: lgesteland@chinaonline.com E: bmcmahon@chinaonline.com
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