Ships Entice! E-business Solution
Analysts Concur That Multiactive Delivers a Unified Front Office Solution
That Makes the Buying Process Easier for the End-Customer
VANCOUVER, BC, July 6 /CNW/ - Multiactive Software Inc. (CDN: MSWI)
announced that it is now shipping its much anticipated Entice!(TM) e-business
software, the first customer-centered solution for the mid-market. Entice!
began shipping on June 30, 1999.
Entice! unifies an organization's Web activities with its Front Office --
that is, its sales, marketing, and customer service divisions -- while
automating traditional business processes. It also helps businesses generate,
qualify, distribute, process, and respond to online customer and prospect
inquiries. In short, Entice! turns a customer's individual buying process
into a business' selling process.
Brent Halverson, President, Multiactive Software, said, ''Entice!
represents a whole new generation of software solutions for the medium-sized
business. While other software vendors are still trying to solve internal
business issues, Entice! looks outward. We now live in a 24x7 world and
customers are defining a new set of rules. The first rule is simple. If your
site does not offer immediate convenience, they will take their business
elsewhere. Your customers can literally become your competitor's customers
with the click of a button. And when they go, odds are they will never
return.''
Entice! has met with a lot of excitement by industry analysts since the
Entice! vision was first announced on June 1, 1999. Judy Hodges, a research
manager with International Data Corporation (IDC), was shown Entice! last
month.
''Entice! represents a quantum leap for Multiactive Software,'' she said.
''Not only will Entice! enable businesses to integrate their sales and
marketing automation strategies with their e-commerce ventures into one
cohesive solution, it will also make it easy for them to involve the Web with
their traditional business practices.''
Halverson adds, ''The Web is not a new way of doing business, it's simply
a new channel for an existing business, a channel which happens to be
preferred by a large number of customers. Entice! integrates the Web with a
company's existing business infrastructure to create real business results.
With Entice!, a company's existing processes can be easily automated to serve
this exciting new channel. Entice! is the natural solution for companies that
want to do more with the Web, but can't afford a hefty price tag.''
The Entice Attraction:
-- Automated Sales and E-marketing -- Entice! allows organizations to
automate many complex and routine sales and marketing activities,
including: multiphase e-mail campaigns, lead qualification and
distribution, Web site registration and site promotion, e-mail inquiry
and order management, and communication and information sharing with
n-tier distribution channels.
-- Interactive Marketing Strategies and Campaigns -- Entice! improves the
success of marketing strategies and campaigns by providing tools for
customer prospecting, customer profiling, campaign management,
electronic marketing and promotion techniques, and the development of
a one-to-one customer marketing experience.
-- Interactive Sales and Customer Management -- Entice! builds on proven
sales methodology and processes with a robust account management
module. The Account Manager provides support for complex selling
efforts and gives everyone in the organization instant access to all
customer information and history. Entice! also features an online
sales/order desk component.
-- Reporting and Analysis -- Entice! allows organizations to monitor and
analyze the success of ongoing sales and marketing efforts. Entice!
uses a series of pre-formatted reports and data analysis tools to
assist an organization in its decision-making processes. Key
indicators are also reported in real-time, providing executives with
an up-to-the-minute status of activities, such as Web traffic,
projected online revenue, and marketing campaign effectiveness.
The Entice! e-business solution begins at $25,000, which includes the
Entice! Server(TM), 10 concurrent user licenses, and one administration
license. Additional user licenses range in price between $500 and $1,000 per
user, depending on the configuration.
About Multiactive Software:
Multiactive Software Inc. is a leading developer of innovative
e-business, sales, marketing, and customer management software, including
Entice!(TM), ecBuilder(R), ecBuilder Pro(R), Maximizer(TM), and Maximizer
Enterprise(TM). Designed to facilitate, track, analyze, and automate the
sales, marketing, and customer service processes, these award-winning
applications are used by more than a million people worldwide. ecBuilder
recently received the prestigious ''Best Internet Commerce Software'' Codie
Award for 1999 from the Software and Information Industry Association (SIIA).
The company has offices located throughout North America, Latin America,
Europe, and Asia Pacific and a customer base that includes such leading
companies and institutions as Siemens, BankBoston, Travelers Insurance, Virgin
Records, and Pennzoil. To find out more about Multiactive Software and its
products, call 1-800-804-6299 or visit multiactive.com
This release may contain certain forward-looking statements reflecting
Multiactive Software Inc.'s current expectations in the electronic business
and sales and customer management software markets. Investors are cautioned
that all forward-looking statements involve risks and uncertainties,
including, without limitation, changes in market and competition,
technological and competitive developments, and potential downturns in
economic conditions generally. Additional information on these and other
potential factors that could affect the company's financial results are
detailed in documents filed from time to time with the Ontario Securities
Commission.
All trademarks or registered trademarks stated herein are properties of
their respective owners.
For further information: Brenda Christensen, VP, Corporate
Communications of Multiactive Software Inc., (818) 884-5391, or
blc@multiactive.com
/Web site: multiactive.com |
