To: lindend who wrote (64 ) 6/28/2001 2:11:11 PM From: afrayem onigwecher Read Replies (1) | Respond to of 201 SAFEAUDIO IS AVAILABLE NOW Curbs piracy of audio CDs and reduces the loss of revenues from copying or ripping of music Produces unique protection for each title Maximizes playability and player compatibility. Ensures no increase in store returns due to compatibility or playability issues Provides strong copy protection Integrates into existing disc manufacturing process Offers "authentication" option for PC or Internet application Is supported by the key EFM encoder manufacturers -------------------------------------------------------------------------------- Worldwide Support SAFEAUDIO is supported by Macrovision's experienced worldwide support infrastructure, demonstrated on all Macrovision products, including direct phone access 1-800-900-4992 (U.S.); +44 (0) 20 8839 0400 (UK); +81 3 5774 6253 (Japan), and via web site www.macrovision.com. -------------------------------------------------------------------------------- Industry trends The advent of low cost and consumer media copying devices and the concurrent proliferation of the Internet render content owners increasingly vulnerable to unauthorized use and distribution of their content, as evidenced by Napster. Content owners lose billions of dollars every year to copying and piracy. The music industry is a US$40 billion per year industry. The IFPI and RIAA estimated music piracy from counterfeit physical media (primarily CDs) is over US$4.2 billion; this does not include potential additional displacement from Internet piracy. CD-R discs now make up 35% of all illegal sales, totaling 475 million units in 2000. By 2003, the volume of CD-R media used for home copying is expected to reach over 40% in W. Europe. Major music labels, independent artists, producers and distributors need technology that prevents the copying of audio CDs and ripping of songs. We believe that there has never been an effective copy protection technology for audio, because all previous copy protection techniques have interfered with the playback of the original music. SAFEAUDIO™ provides that effective copy protection technology for audio content without incurring the playability drawbacks of other solutions. -------------------------------------------------------------------------------- Macrovision - Audio CD Copy Protection Macrovision's SAFEAUDIO is 100% software-based audio copy protection solution for music CDs designed to prevent unauthorized copying of music CDs or ripping of songs. SAFEAUDIO provides high compatibility with legacy players, including PC's and provides an "authentication" option for PC and Internet applications. Macrovision has jointly developed the SAFEAUDIO CD copy protection solution with TTR Technologies. Our solution meets the combined objectives of playability (where the original audio content can be heard with no discernable reduction in audio quality) and effectiveness (where a satisfactory level of copy protection is provided). Our SAFEAUDIO technology has entered field trials with two of the major music labels. macrovision.com