MESG Rose!
Share this with your father..maybe he still has it?
Enter Symbol:
Find Symbol
Print Report
04:01 PM
BW
MessageMedia Teams Up With Yahoo! to Deliver Permission-Based Direct Market...
06/28/99
BW
MessageMedia to Provide Advanced E-mail Capabilities for Realage; Revolutio...
06/23/99
BW
MessageMedia Partners With Peppers and Rogers Group to Form One-to-One Alli...
06/10/99
BW
MessageMedia to Acquire Decisive Technology; Acquisition Adds to MessageMed...
06/09/99
BW
MessageMedia To Acquire Revnet Systems Inc.; Acquisition Supports MessageMe...
More News...
How Do I...
MessageMedia Teams Up With Yahoo! toDeliver Permission-Based
Direct Marketing E-Mail
June 30, 1999 04:01 PM
BOULDER, Colo.--(BUSINESS WIRE)--June 30, 1999--MessageMedia Inc. MESG , a leading provider of
e-mail-based customer relationship management and direct marketing services, announced today it has
entered into an agreement with Yahoo! Inc. YHOO a global Internet media company. Under Yahoo!'s
permission-based direct marketing programs, MessageMedia will help deliver personalized e-mail
messages to users of Yahoo! Mail and other popular e-mail programs.
Yahoo!'s e-mail direct marketing programs present special offers, promotions and discounts to an opt-in
audience on a variety of topics including personal finance, entertainment, sports, health and travel. The
information sent to the user's e-mail is specifically targeted so those users receive offers that match
their interests.
MessageMedia's capabilities allow e-mail messages to be sent in a variety of formats depending on the
user's preference. In addition, MessageMedia's services will include full service list management, bounce
processing, customer service management, and reporting on e-mail messaging campaigns.
Larry Jones, president and CEO of MessageMedia said, "MessageMedia's full-service e-mail solutions
will enhance Yahoo's successful direct marketing and permission-based programs." Yahoo!'s e-mail
marketing programs are a cornerstone of the company's overall Fusion Marketing Online (FMO) platform,
designed to leverage Yahoo!'s significant worldwide audience, traffic, and database to provide
customized, targeted, and measurable marketing solutions to advertising and merchant clients.
This announcement with Yahoo!, follows recent news about MessageMedia's intent to acquire Revnet
Systems, Inc. and Decisive Technology.
About MessageMedia Inc.
MessageMedia MESG is a leading provider of e-mail-based customer relationship management and direct
marketing services. The Company offers a comprehensive suite of outsource messaging services for
information delivery, e-commerce services, permission-based direct marketing, and ongoing customer
communications using industry standard Internet protocols. MessageMedia's customer portfolio includes
clients from the financial services, publishing, direct marketing, retailing, and electronic commerce
industries. Clients include E*TRADE, USA Today, GeoCities, Intuit, CMP Media, Yahoo!, Barclays Bank and
Bertelsmann.
SOFTBANK and its affiliates own approximately 49% of the outstanding common stock of MessageMedia
Inc. Pequot Capital Management, a Connecticut-based research-intensive investment firm with more than
$5 billion in assets under management, is also a major investor in MessageMedia.
"Safe Harbor" Statement Under the Private Securities Litigation Reform Act: With the exception of the
historical information contained in this release, the matters described herein contain forward-looking
statements that involve risk and uncertainties. These risk factors include, but are not limited to, the
integration of a new senior management team, MessageMedia's limited operating history, the integration
of recent acquisitions, risks associated with pending and future acquisitions, the anticipated fluctuations
in operating results, the uncertain acceptance of new services being offered, and undeveloped and
rapidly changing market and other factors detailed in MessageMedia's filings with the Securities and
Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998
and its most recent Quarterly Report on Form 10-Q. All companies and product names are trademarks of
their respective owners. Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date hereof. MessageMedia undertakes no obligation to release
publicly the result of any revisions to these forward-looking statements that may be made to reflect
events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
Yahoo! the Yahoo! logo, Fusion Marketing Online, FMO and Permission Marketing are registered
trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their
respective owners.
MessageMedia Inc. 6060 Spine Road, Boulder, Colo. 80301 Phone: (303) 440-7550; Fax: (303) 440-0303;
www.messagemedia.com
|
