To: Stephen Pickering who wrote (9742 ) 6/30/1999 9:39:00 PM From: Dale Kohler Read Replies (2) | Respond to of 17679
I pulled this off of Raging Bull. It seems to be an ad in the New York Times for iNEXTTV. iNEXTV -New York Times ad: page C-24WWW.iknow i should be here but why?.com The promise of the internet is compelling. At least your competitors think so. Most of them have websites. You suppose that means you need one too. But even the biggest players seem to be losing their shirts. How can you hope to make the Internet pay? The web is the future ... almost. The web's ability to target individuals based on their own interests is awesome. But as a selling medium something's missing. Internet ad tools--- banner ads, broadcast e-mail and such--- have all the personality of a speed bump. They are left over from the world of traditional media and nobody should be much surprised that their success on the web has been limited. To optimize the strengths of the web, better tools and techniques are needed. You're not in TV land anymore. Unfortunately computer monitors look a lot like television sets. So it's taken a while for people to realize that the Internet is as different from television as fish are from bicycles. The Internet reaches millions of prospects. In that sense it's a mass medium. Yet it allows you to talk to each user, one-at-a-time, 24 hours a day, 7 days a week, and present each with a different ad or sales proposition. It does all this with flexibility and efficiency marketers could hardly dare dream of just a few years ago. It can use the persuasive power of video, sound, and graphics in ways television can't touch. It literally transforms advertising into useful information. People tune in instead of tuning out. Introducing iNEXTV. A new kind of communications company. iNextv was born at Ampex, the people who invented the first VCR's, brought color, the slow motion replay and digital special effects to television. We have lived with innovation for half a century. We know an opportunity when we see one and the opportunity to bring the power of full motion video, sound, and graphics to the internet is irresistible. iNEXTV produces original video programming targe