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To: pass pass who wrote (11951)	7/1/1999 12:44:00 AM
From: red_dog	Respond to of 29970

Pass Pass where have you been, the one before the one I have now has cable ready features. Near the end of this year I understand that you will be able to by modem and setup at the stores. Check with the computer outlets in your area. I personally like (Dell)

To: pass pass who wrote (11951)	7/1/1999 1:08:00 AM
From: vinh pham	Respond to of 29970

You don't need to upgrade your PC to use cable modem. Well maybe Need a slot for your network card. Assuming you can run Win 95 or 98 and have 10 MB of hard disk space.

To: pass pass who wrote (11951)	7/1/1999 6:12:00 AM
From: Mike Buckley	Respond to of 29970

pass pass, How can you say they are not doing a good job publicizing cable modem? Your question is part of the answer. RoadRunner shouldn't be publicizing cable modems. They should be publicizing the benefits of using cable modems. That may seem like a fine distinction to many, but it is a distinction that is the essence of sales and marketing. I don't read advertising in the mail, so I don't know how effective it is in my local area. I do know that the local cable company's website that promotes RoadRunner is very innefective when it comes to marketing the benefits to the layman. It gets too bogged down in technical lingo and comparisons when it should use phrases such as "10 times as fast" or "100 times as fast," or that "screens can redraw in 2 seconds instead of making you wait 30 seconds." The local television ads are a little bit better, but my personal opinion is that they are not nearly as effective as AOL ads, as an example. Given the terrible reputation cable companies have with their television offerings, I think their Internet access offerings require the very best marketing campaigns. Just my opinion. --Mike Buckley