Open Market, Net Perceptions, and IGSS Team Up For Internet Gaming Solution
Thursday, July 1, 1999 10:35 AM Mail this article to a friend
Partnership Offers Commerce Solutions for the Casino Gaming Industry
BURLINGTON, Mass., July 1 /PRNewswire/ -- Open Market, Inc. (Nasdaq: OMKT), a leading provider of Internet commerce software, today announced that it has entered into partnerships with Net Perceptions(TM) (Nasdaq: NETP), the originator and leading supplier of realtime personalization solutions, and Internet Gaming Software Solutions (IGSS), a leading technology and game provider for the gaming industry.
Under the terms of the agreement, Net Perceptions and Open Market will be working together to provide a joint commerce and 1:1 personalization solution to IGSS.
IGSS has signed an exclusive agreement with Open Market to offer technology solutions based on Open Market Transact(TM) to land-based casinos worldwide, in order to extend the casino's physical presence on to the Internet. Open Market's technology will provide comp/loyalty programs, live online customer service, real-time credit card processing, and pre-paid microtransactions for small, incremental wagering.
IGSS will be leveraging Net Perceptions personalization solutions to add a 1:1 element that responds to the online gaming consumer's unique tastes and preferences.
IGSS, with its roots firmly set in the land-based gaming industry, will be targeting the worldwide market of over 2000 land-based casinos to develop scalable, flexible, customized solutions to bring these casinos online. IGSS's focus will be on enabling casinos to reach out to visitors and extend their experience in the casinos to the Internet, by offering loyalty programs and personalized game playing.
"Internet Gaming Software Solutions has developed in-depth knowledge of the casino and gaming marketplace through its close ties with Gametronics Gaming Equipment Ltd., a leading game software design company that has been working with casinos for over 4 years. We have a deep understanding of the key elements of a successful online gaming solution as it integrates with land-based operations, from front-end product offering and player tracking through to central systems on the back end," says Fernando DiCarlo, President and CEO, IGSS. "We believe that the combined Open Market and Net Perceptions solution we're offering to casinos will set a new standard in providing the utmost in 1:1 service for the gaming community.
"We believe that there is a great need for a best-of-breed 1:1 personalization and commerce solution for the online gaming industry," said Steve Larson, vice president of Marketing for Net Perceptions. "Working with Open Market and IGSS, we can provide an optimal solution for land-based casinos to reach their customers through the Internet."
"Open Market is pleased to be working with Net Perceptions and IGSS to address the convergence of the traditional land-based gaming industry with the enormous online gaming marketplace with a robust, personalized Internet commerce solution," said Jeff Bussgang, vice president of Marketing at Open Market, Inc. "IGSS has the industry know-how and the market penetration to reach casinos worldwide with their innovative solutions, and as the leader in realtime recommendation technology, Net Perceptions has the 1:1 technology to connect with the casino customers and close the gap between the land based casino and the online experience."
More about IGSS
Internet Gaming Software Solutions (IGSS) is an interactive software company that specializes in the design, development and marketing of Internet software specifically for e-commerce and gaming applications. The company's online gaming solution called "TICS", (Turnkey Internet Casino Software) will be the first complete turnkey solution that includes back-end, front-end, Internet interface, game interface, real-time financial processing, and real- time content recommendation technology. IGSS has forged relationships with leaders in Internet technologies to integrate the best e-commerce software, recommendation software, and video casino games available today.
About Net Perceptions
Net Perceptions is the originator and leading supplier of realtime personalization solutions that enable businesses to market to customers on a true one-to-one basis. Net Perceptions solutions increase new and repeat business by learning more about each customer's individual needs, tastes and preferences with every interaction, then making increasingly personalized product and service recommendations. Net Perceptions, based in Minneapolis, is a publicly held company (Nasdaq: NETP) which operates additional offices in New York and San Francisco. Customers include many of the world's best known brands including: Art.com; Bertlesmann; Billboard TalentNet; CDnow; E!Online,
SkyMall, Tower Records and Ticketmaster Online. For more information about Net Perceptions products visit netperceptions.com or call 800-466-0711.
More about Open Market
Founded in 1994, Open Market, Inc. (Nasdaq: OMKT) is the market-share leader in Internet commerce software with more than 20,000 merchant licenses sold worldwide and over 10,000 in production. Open Market's high-performance application software products and professional services allow its customers to engage in business-to-consumer and business-to-business Internet commerce, information commerce, and commercial publishing. Among Open Market's distinguished roster of global customers are many of the most popular domains on the Web, including Lycos.com, AOL.com, and the Wall Street Journal Interactive Edition; major industrials such as Acer, Ingram Micro, Milacron, and Siemens; and 10 of the world's top 13 national telephone companies. The company, headquartered in Burlington, Massachusetts, U.S., has an international head office in the UK and offices in Australia, Canada, France, Germany, Italy, Japan and The Netherlands. Open Market can be reached at: openmarket.com.
This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures, and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the Securities and Exchange Commission.
Open Market, Transact, ShopSite, and We ARE Internet Commerce are trademarks or registered trademarks of Open Market, Inc. in the United States and other countries.
SOURCE Open Market, Inc.
CONTACT: Katie O'Loughlin, 781-359-7366, oloughlin@openmarket.com , or Investor: Annmarie Russell, 781-359-7589, russell@openmarket.com, both of Open Market, or Amy McNeil Anderson of Net Perceptions, 612-903-1294, aanderson@netperceptions.com
Quote for referenced ticker symbols: OMKT, NETP
© 1999, PR Newswire
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