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To: Hal Campbell who wrote (9763)7/1/1999 2:44:00 PM
From: Michael Olds  Respond to of 17679
 
From CUBE NewAudio/Video Search Service
From: BillyG Thursday, Jul 1 1999 2:11PM ET
Reply # of 42529

techweb.com

(06/30/99, 5:50 p.m. ET)
By Malcolm Maclachlan, TechWeb

A St. Louis start-up has unveiled a plan to
become the central source for finding audio
and video clips on the Internet.

StreamSearch.com, launched Wednesday, lets users
search for clips, or browse through pre-selected
categories such as news, sports, and music.

CEO Robert Shambro said the four-month old
company has compiled a database of millions of audio
and video clips. These are compiled in a number of
ways. Hundreds of thousands of clips come from a deal
with online music site Tunes.com, he said. The site plans
to do many more deals with content providers, taking a
small cut of banner-ad revenue for every hit
StreamSearch delivers, he added.

People can also register clips on the site. Finally,
StreamSearch crawls the Web, and combines these
results with a team of over 60 editors who verify and
categorize sites. The software and editors add several
lines of meta-tag information to each site listing,
Shambro said, in order to make them easier to search
as well as to protect copyright information.

When a user clicks on a clip, it opens in a separate
browser window and plays using StreamSearch's
player, based on RealNetworks RealPlayer technology.
Users must have RealPlayer or Microsoft's Windows
Media Player.

The player is part of the company's plan to maintain
several revenue streams and unseat industry leader
RealNetworks in the process. By emphasizing its role
as a portal, Shambro said, Real has done a disservice
to content providers.

"The content providers don't make a dime off of the
CNN and Bloomberg ads that run next to their video,"
Shambro said.

The company has also set up its platform to offer
e-commerce transactions for people interested in buying
CDs or other goods directly through a content
provider's site. It can also support pay-for-view
transactions. The service has XML authenticator
software that will verify whether a viewer watched a
pay-for-view stream. This will protect content provider
revenue by preventing people from canceling credit
card charges on false pretenses, Shambro said.

Part of the reason StreamSearch has undertaken such
an ambitious plan is the traditional search engines do not
address this area very well, Shambro said. AltaVista is
the only major search provider with a service that
searches directly for multimedia, its AV Photo & Media
Finder, launched in March.

StreamSearch said it is hoping to become the Inktomi
of multimedia, offerings its services and database to the
larger portals.

"We're going to be able to go to AltaVista and say
'We've got 3 million clips of audio and video that you've
never heard of,'" Shambro said.