Borders.com Newsletter
Volume 2, Number 5
Thursday, July 1, 1999
Dear Friend of Borders.com:
We've been working on something over here. Maybe you've
noticed? For the past several weeks, we've been fortifying
our site with more commentary, reviews, and suggestions
from our department editors -- adding several new
editorial features that go well beyond the book jacket
or dust sleeve copy that's so prevalent on the Net.
In other words, we're putting together a site that's less a
dressed-up warehouse and more a thinking, breathing
bookshop (with CDs and videos, too). If you haven't
stopped by to see what I'm talking about yet, this is a
particularly good week to do so. Please take a look,
then email us to let us know what you think.
THE DAILY BYTE -- Our extremely popular daily take
on current events, with an eye toward the phenomenal,
the funny, and the very, very odd.
Daily Byte:
email.borders.com
GRRRL TALK -- A weekly column by and about, but not
just for, grrrls. This week, Jessica chats with writer/editor/
go-getter Ophira Edut, currently the Associate Editor at
Ms. magazine.
Grrrl Talk:
email.borders.com
LOGIN: STEPH -- Our weekly look at computer books
and trends. Steph tries her hand at day trading this week
and offers a few suggestions to those who want to get
their feet wet, but not soaked.
Login Steph:
email.borders.com
AUDIO TALK -- Audio book reviews you can use. This
week, find out why the Phantom Menace audio book
offers a whole new layer to the Star Wars Episode One
experience.
Audio Talk:
email.borders.com
ARE READING GROUPS FOR YOU? -- If you've been thinking
about diving into a reading group, you'll first want to read
this account of getting started by our assistant site editor,
Rich Rennicks.
Reading Groups:
email.borders.com
OUR VIDEO AND MUSIC COLUMNS -- This week, Sharon
talks film noir while Maggie dips into the Brit pop scene.
Check back every week for their thoughts about the worlds
of song and celluloid.
Music Box:
email.borders.com
Video Viewpoint:
email.borders.com
50% OFF BESTSELLERS -- As always, all New York Times
bestsellers (plus several other titles we expect will hit the list),
are 50 percent off. You'll find books like Bob Woodward's
"Shadow: Five Presidents & the Legacy of Watergate," and
"Body-for-Life" -- fitness trainer Bill Phillips' motivational guide
to getting your butt off the couch and into a smaller pair of jeans
-- at half price. It's a big list folks, and it's all half off, this week
and every week.
50% Off New York Times Bestsellers:
email.borders.com
50% Off Forthcoming Books:
email.borders.com
Shadow:
email.borders.com
Body-for-Life:
email.borders.com
FUN FREEBIES AND COOL CONTESTS -- When we asked about
contests and giveaways in our survey a couple of months ago, a
a huge number of you told us yes, more please. Call us eager to
please, but we've got contests and giveaways coming out of our
ears this week, with no fewer than five big-ticket promos to pick
from. Take a couple of minutes to look over our laundry list of
fun freebies.
SIGNED SARAH MCLACHLAN GUITARS -- Enter to win one of
four guitars signed by Sarah McLachlan. As collectors items go,
this is much more of a conversation piece than, say, the latest
Beanie Baby.
Sarah McLachlan signed guitar:
email.borders.com
15 PAIRS OF LYLE LOVETT TICKETS -- We've got 15 pairs of
Lyle Lovett tix to pass out -- one set for each of the cities on his
nationwide tour with his regrouped Large Band. You pick the city
and a friend to bring along. All you need is the gas money.
Lyle Lovett tickets:
email.borders.com
$2,300 OMEGA SPEEDMASTER WATCH -- To celebrate
the 30th anniversary of the first moon walk, as well as the
video release of "From the Earth to the Moon," we're giving
away this amazing Swiss timepiece -- which, the Omega folks
tell us, is the same brand as the "first and only watch worn
on the Moon."
Omega Speedmaster watch:
email.borders.com
A NINE-DAY TRIP TO FRANCE -- This one's a gem: nine days,
starting in Paris, then Normandy, through the Loire Valley, and
finally to Chateaux Country. Four and five-star hotels all the way.
It's our way of heralding the American release of the acclaimed
French comedy, "The Dinner Game." Watch for the television ads
on cable TV's Bravo channel throughout July.
"The Dinner Game" French Trip Giveaway:
email.borders.com
OUR ELOISE CONTEST -- To celebrate the rerelease of "Eloise in
Paris," we're giving away books and other fun items related to this
classic of children's literature.
Eloise Extravaganza:
email.borders.com
As always, we want to know what you think about how we're
doing. You're always free to contact us; our customer
service team is available 24 hours a day.
Contact Us:
email.borders.com
As always, thanks for visiting Borders.com.
Keep in touch,
Rick Vanzura
President, Borders Online
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