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To: Jim Lurgio who wrote (1974)	7/7/1999 11:26:00 AM
From: AL H	Read Replies (1) \| Respond to of 34857

OPPORTUNITY! Sony says it is pulling out of the mobile phone business in North America, due particularly to severe pricing pressures. The Sony Qualcomm joint venture in San Diego producing Qualcomm branded CDMA branded phones is not affected. Sony says it will concentrate for the time being in the USA on R&D for third generation cdma2000 phones. Kyodo says that although Sony has been in the North American market since 1995, it has been hurt by harsh price cutting competition and a recent recall of products that were found not to comply with US output regulations for mobile phones. Sony says the decision will affect about 200 employees. For the Japanese electronics giant this is an undoubted blow since the USA and Canada are two of its major markets, with sales in the region accounting for 40 percent of its total mobile phone sales. The decision is part of Sony's reorganisation of its worldwide mobile telephone business in the face of slumping profitability in the US market, Sony said. "Sony will discontinue its engineering, sales and marketing teams for wireless phones in North America and concentrate on R&D for next generation telecommunications technology," Sony said in a statement. After completing the withdrawal of the current model sales and development by September, Sony will focus on the development of cdma2000 in the USA (and on W-CDMA in Japan, rest of Asia and Europe). Sources: News wires.