To: Clarksterh who wrote (5530 ) 7/4/1999 4:38:00 PM From: Maurice Winn Read Replies (1) | Respond to of 29987
Same here Clark! Unless the functionality is important enough, people don't want to try to sort out the last little detail of an infinitely complex issue. <now I know why I go by price! It's too darn complicated to do anything else > That's the same with most of the silly marketing campaigns, advertising and stuff we are buried in. We figure out near enough what it does for us, then head for the price line to see if it fits, especially when compared with other similar options, same as Drew said. Not many people are going to hunt around for the best Reid Vapour Pressure for their gasoline to avoid the small possibility of being stuck somewhere on a hot day because their fuel line is vapour-locked. Nor do they see enough car fires where people are burned alive to worry about the volatility. And a few cents a gallon to go down an octane number in winter isn't worth spending weeks figuring out whether it applies to your car or not. Same for Globalstar. The price is the main thing people will look at once they have establised the functionality which matters to them; coverage, handset size, voice quality or having a BIG aerial to impress the neigbours. Globalstar's competitive advantage is coverage and price. Those Swiss Cheese holes can be filled. But it will need to be done cheaply to sell millions of handsets quickly. Fortunately, Globalstar can do that because there are 10bn minutes to be sold each year. There are competitors, Iridium and ICO to skoosh. So cheap minute prices will do a double whammy: 1 Skoosh competition so much they'll go out of business [Iridium] and not start up [ICO, Ellipso]. 2 Build demand very quickly so that prices can be raised to what the market will bear when the constellation is heading for full. Maurice PS: Drew, the oil companies buy product to their own specification from whoever is a good source. It doesn't mean they are all the same [though they mostly are].