To: andrew peterson who wrote (7750 ) 7/4/1999 2:48:00 PM From: genejockey Read Replies (2) | Respond to of 11417
andrew, I'm posting to you cause out of the 5 or so replies I'd like to put up, yours will be the quickest and most doable before I take off for some festivities. I must say that, with the exception of that Marty Lee character, the WAVX longs are much more eloquent than the CUST Yahoos, and I'm sure you guys think you got something special over here. Regardless, like I told the guys over at CUST, WAVX is playing a 0 sum game here. If WAVX does not rule the world (I'm sure you guys are willing to admit that for WAVX to make it, it must get significant penetration on the boxmaker and content provider side.), WAVX is heading to 0... which is the same scenario as CUST. For a multitude of reasons, I doubt people will be willing to make large$ purchases on a WAVX system as compared to using a Credit Card for price protection, resolution of consumer complaint reasons, etc. and for the simple reason that most people like to have their purchases itemized on the CC. Now that leaves the market of microtransactions for WAVX. WAVX's plan to recieve 50% of the transaction cost (40% WAVX & 10% to box maker) while giving the other 50% to the content provider is pie in the sky. If there is ever a significant market for microtransactions on the Net, VISA and CYCH will be able to undercut those margins by very significant amounts. For example, content provider wants to make $0.25 per view. Will have to charge $.50 via WAVX (10% Box maker, 40% WAVX and 50% content provider). Now, what would Visa do? VISA is happy and profitable with 2-3% margins, and EVEN AT THIS TIME, has no problems with accepting purchases in the $4 range. Let's see, 2-3% of $4 is $0.08 - $0.12, SO EVEN AT THIS TIME, Visa is more than happy to just make approx. $0.10 off a transaction. So here is the scenario, Content provider charges $0.50 thru WAVX or $0.35 thru Visa on a digital wallet set up on your browser? Which choice is the consumer going to take? What if Visa decides to play hardball and is willing to take 16% of the total on microtransactions meaning a content provider wanting to bring in $0.25 would only have to charge $0.30 with Visa? Where would that leave WAVX who would be contractually obligated to hand over 10% to the box maker? If WAVX would have to match say the $0.30 and the content provider ain't budging and the box maker wants 10%, then that would leave just $0.02 for WAVX! That 10% to the boxmaker is what is going to kill WAVX, because neither Visa nor CYCH nor any other software based payment mechanism needs to give away 10%, and can therefore easily undercut WAVX who will always be burdened with that extra premium on all transactions. The only reason that a major player such as Visa is not in the microtransaction arena is because at this time, the volume of microtransactions is not there to make it worthwhile nor profitable, but believe me, if and whaen such transactions look to pick up, a company such as Visa will come in to mop up the likes of WAVX.----gj