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Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?

To: Joey Smith who wrote (84940)	7/5/1999 3:14:00 PM
From: Tenchusatsu	Respond to of 186894

<The PIII systems are usually packaged with some nice "goodies": much more memory, better video cards, Zip drives, bigger hard disks, etc. than Celeron systems. This is a big selling point. Consumers are willing to pay the extra $500 or so as a result. That's what the sales guys told me. They said PIIIs sales are good there.> Funny how very few people can recognize this. Sure, some vendor can package a Celeron system with the same nice "goodies." However: - Celeron's maximum speeds are behind those of Pentium III. - Celeron doesn't have the same brand reputation as Pentium III. (One coworker talked about a friend of his who felt better buying the Pentium brand name over anything else, even though he may not need the power.) - Pentium III will have SSE, 100/133 MHz bus, RDRAM, and AGP-4x before Celeron. (Well, yeah, you can plug a Celeron into a 100 MHz board, but that's not supported by Intel. Besides, that combo causes overclocking because of the locked multiplier.) A few (most notably Scumbria) could argue that all this is an attempt to deceive the public and artificially segment the market. But others will call it good marketing, a successful execution of the market segmentation model. Maybe that's why Celeron isn't going to cannibalize Pentium III sales as much as the so-called "experts" are predicting? Tenchusatsu