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Technology Stocks : e.Digital Corporation(EDIG) - Embedded Digital Technology -- Ignore unavailable to you. Want to Upgrade?

To: Starlight who wrote (6321)	7/5/1999 3:22:00 PM
From: bob	Respond to of 18366

Here it is Betty! Union-Tribune Editorial Digital download Technology is revolutionizing music July 5, 1999 Arevolution in music almost as big as the invention of the phonograph will soon change how we buy and listen to tunes, and how artists connect with listeners. And the flash-point for this upheaval is San Diego. The revolution is digital download, music that's bought and sold -- and sometimes stolen or given away free -- over the Internet. Computer users simply log on to a World Wide Web site, download music compressed in the MP3 format, and store it on their hard drives, discs or straight into portable players. MP3.com, e.Digital Corp. and MusicMatch are three of the successful San Diego-based companies involved in the digital download revolution. The second MP3 Summit was held in San Diego last month, drawing about 1,000 technology and music industry types. More and more computer-savvy teens and twenty-somethings are storing independent or pirated music on their computer hard drives, and using MP3 players to listen to this CD-quality sound. While a few artists are releasing music directly over the Internet, the vast majority have contracts with record companies. Not surprisingly, major record companies are going ballistic, diving into digital downloading and rushing to develop technology to prevent the music they hold copyrights on from being sold cheaply or even given away free on-line. Record companies hope to encode their music so that it can't be pirated, then sell it over the Internet themselves, using their own technology. In fact, the big record labels have begun testing the sale of their music using IBM technology in 1,000 San Diego homes equipped with cable modems. Eventually, the companies hope to sell special players for their encoded music. Today's MP3 players wouldn't work for the big record labels' tunes. Whether the record industry's strategy will work is anybody's guess. It's very possible that either the record industry or the MP3 companies will wind up supporting technology that's as obsolete as Betamax. Of course, if record companies corner the digital download market, they can charge whatever they want. But it seems more likely that, with dozens of companies getting involved and technology evolving apace, competition will become fierce. In the last three decades, the recording industry left behind a century of dependence on phonographs and leapfrogged from tapes to CDs and now to digital cyberspace. The latest medium will be the most versatile and consumer-friendly. The current battle between the recording industry and technology companies may produce confusion for awhile. But the eventual winners will be consumers.

To: Starlight who wrote (6321)	7/5/1999 5:15:00 PM
From: Savant	Respond to of 18366

Thnx..nice to see some poz prez from the Trib. Looks like they'll be singing our song for a while. All of these articles with all of the new pundits coming out like caca-roaches ..re the digital revolution..they breed about the same too..a couple makes millions..the crescendo is increasing and it should reflect very positively upon EDIG. These excerpts from bob's post... The music is "streamed" to listeners much like radio, but with the listener writing the play list.....(like having your own DJ at hand, without the ads) How will fans react the first time a glitch instantly wipes out their entire music collection? ....(oopsie..good case for RW CDs/DVDs) Hardie says no matter how easy it is to steal music, most consumers would rather pay--and they will as soon as the music industry gives them the means and music to do so. ..(We have it, come and get it!!) Best, Savant