MySoftware Company(TM) Acquires MarketHome, Inc. to Extend Leadership In Internet Direct Marketing Arena
Internet Direct Marketing Services Now Include a Complete E-Mail Solution, Combining E-Prospecting With E-Mail Campaign Management
July 6, 1999 08:01 AM
PALO ALTO, Calif., July 6 /PRNewswire/ -- Capping a series of bold moves designed to extend its leadership position in Internet direct marketing, MySoftware Company MYSW today announced it will acquire Berkeley, California based MarketHome, Inc., a preeminent e-mail campaign management company, in a $15 million all-stock transaction. The companies have reached a definitive agreement and expect to close the transaction in the next 30 days.
"With this acquisition, we combine MarketHome's market leadership in permission-based, opt-in email communication, with MySoftware's new My eProspects.com services," said Gregory Slayton, CEO and president of MySoftware. "This, in combination with our robust offering of other powerful direct marketing products and services, solidifies our position as a leader in the Internet direct marketing space."
"The eMarketing industry is poised for phenomenal growth," according to eMarketing senior analyst Tara Long of C.E. Unterberg, Towbin. "Worldwide expenditures for online marketing reached $6.2 billion in 1998, up 81% from $3.4 billion in 1997. As the Internet continues to gain acceptance and new interactive technologies emerge, we anticipate expenditures in this category will exceed $31 billion in 2002."
MySoftware will acquire MarketHome, Inc., the leading provider of permission-based, opt-in email marketing services to catalogers, including top-tier industry icons L.L. Bean, Boise Cascade Office Products, Coach, NBA, Dean & Deluca, Joseph A. Bank, and Talbots. MarketHome helps its large and rapidly growing list of more than 40 world-class clients increase sales and customer loyalty through targeted, personalized e-mail campaigns that can be created, managed and analyzed entirely through a simple Web-based interface. Consumer acceptance has been rapid, and to date, more than one million customers have signed up to receive promotional communications on specific topics of personal interest.
"Through this acquisition and a series of new strategic partnerships, MySoftware now offers a comprehensive range of Internet direct marketing services," Slayton continued. "Our complete set of Internet direct marketing tools enable businesses 1) to manage outbound e-mail campaigns of any size, 2) to prospect for new customers from one of the largest permission-based, opt-in email database in the world through our new service, My eProspects.com, and 3) to leverage the Internet by prospecting for new customers for traditional direct marketing programs."
"We help our clients build strong and profitable relationships with their customers using e-mail," said Jim Williams, MarketHome founder and CEO. "Every single company in the world that seeks to strengthen their relationships with its customers and make money from its website needs this service. We think MarketHome adds a lot of value to MySoftware's visionary Internet direct marketing strategy by providing the universality and flexibility of email to businesses looking to attract customers, generate repeat sales, and engage in a personalized, on-going dialogue with the consumer."
MarketHome will become the e-mail marketing division of MySoftware Company, and Jim Williams, president and CEO of MarketHome, will become general manager of this division.
About MySoftware Company
MySoftware Company, the 9th highest performer on all US Capital Markets in 1998 according to The Wall Street Journal and Barron's, combines powerful software with effective, affordable Internet and annuities solutions to easily turn any PC into a direct marketing powerhouse. MySoftware's Internet services are dedicated to helping businesses find new customers (www.MyProspects.com and www.MyeProspects.com) to grow their businesses using the Internet. MySoftware actively works with some of the world's best-known companies to provide Internet direct marketing solutions for their small business customers. More information on MySoftware and its alliances and products is available at www.MySoftware.com.
SOURCE MySoftware Company
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