To: BuzzVA who wrote (7927 ) 7/6/1999 8:26:00 AM From: ecommerceman Respond to of 11417
Typically astute post from DooWop on RB: By: DooWopGuy Reply To: 48372 by bake56 Tuesday, 6 Jul 1999 at 6:48 AM EDT Post # of 48384 bake56 and Telstar John [follow-up], Thank you Telstar John for your articulate case against the shorts. And, bake56, I don't mind at all your recycling of my earlier post. There is one additional point that confounds me, and one which seems so obvious I can't understand how the shorts ignore it. Whether it is Wave providing the solution, or someone else, we are making a major transition in the way digital content is distributed. The old rules for distributing books, magazines, music, games, and video will apply less and less over the next few years. The reason is simple and the case is compelling: economics. Publication, distribution, storage, and physical sale of these items is expensive and slows down time to market. Digital distribution is significantly cheaper and much faster to market. The percentage of a sale that will be given up by the content provider or aggregator is probably about the same as in the current, physical delivery model, but the delivery will be more secure and less exposed to fraud of all kinds. Equally importantly, the total market will expand, because consumers will be more likely to buy smaller increments that aren't worth selling in the current model. If the shorts want to argue that Wave and the OEM splitting 50% of larger transactions is unrealistic, then they have a case. In fact, it's an argument supported by Wave when they talk about a sliding scale in which their percentage decreases as the transaction size increases. But that, in my mind, is a "So what?". The beauty here is that I will be able to buy all kinds of digital content for under $2 that is simply not available to me today. And, I will be able to buy it from sources that don't exist today because the cost of entry into the physical distribution business is too great. I have little doubt that the shorts will make runs at us and drive down the price more than once in the coming months. However, I see the momentum building and I have lost no enthusiasm for or confidence in our company. The best is yet to come. DooWop