To: esecurities(tm) who wrote (2291 ) 7/10/1999 12:06:00 AM From: esecurities(tm) Read Replies (2) | Respond to of 2443
[07-10-99 00:00 AM ET] CGWGAMING.COM TALK N' PLAY "ON OR BEFORE JULY 15 LAUNCH" ALLIANCE* CONSPICUOUSLY ABSENT FROM AUGUST 1999 ISSUE COMPUTER GAMING WORLD? *Computer Gaming World and ThrustMaster Partner to Bring Talk n' Play™ Online Community Services to Computer Gamers Hillsboro, Oregon, April 16, 1999 -- ThrustMaster, Inc. (NASDAQ:TMSR) ThrustMaster, Inc. (NASDAQ: TMSR), today announced that it has entered into an agreement to provide Talk n' Play online community communications services to Computer Gaming World, (CGW), a Ziff-Davis (NYSE: ZD) publication. Computer Gaming World is the leading computer gaming magazine serving gamers in the software entertainment market...On or before July 15, 1999, CGW will commence offering the Talk n' Play instant messaging client software (which includes the first two modules only) as a free download in connection with the launch of cgwgaming.com, a new gaming community network web site that will enable gamers of all levels and interests to instant message, chat online, join special interest groups, and find and communicate with others based on common interests . Gamers will be able to interact with CGW editors during online events, exchange tips and tricks, and play head-to-head with some of the most experienced gamers in the industry. In addition, CGW will co-market the Talk n' Play instant messaging client by including it on CGW's monthly CD-ROM, which is included in its monthly issue. CGW has a monthly subscription base of approximately 300,000..."cgwgaming.com will bring a whole new level of communication and interactivity to the online gaming community," said Lee Uniacke, publisher of Computer Gaming World. "Through our relationship with ThrustMaster, we are extending our CGW brand and substantially enhancing our media services to the online game community where we see a significant amount of interest and growth." "Online communities are an exciting and rapidly growing Internet phenomenon being driven by the desire of people to meet, talk, and interact with others who have similar interests. It is well documented that web sites that offer community services attract more online gamers who will find they want to visit more often and stay longer," said ThrustMaster's Vice President of Marketing, Ron Resnick. "We are fortunate to have this opportunity to partner with CGW and bring Talk n' Play to a significantly larger percentage of the online gaming community." "Our relationship with CGW is significant as it reinforces the validation of the Talk n' Play technology and solution and is indicative of our early success in entering the eCommerce channel with key strategic partners. "The objective of mass proliferation of our WeCanTalk.com solutions will be pursued via the execution of a near-term revenue model, driven by the eCommerce channel and other diffusion strategies," stated Frank G. Hausmann, ThrustMaster's President and CEO. "Our alliance with CGW represents a diffusion strategy in the eCommerce channel where mass proliferation lays the foundation for both high margin upgrade revenue and a broader strategic alliance," added Hausmann. About Computer Gaming World/Ziff-Davis For more than 17 years, Computer Gaming World has been the industry's publication of record for news, reviews, and previews on computer gaming and gaming products. In addition to a subscription base of more than 300,000 core computer gamers each month, Computer Gaming World is available at newsstands nationwide and online at www.computergaming.com. Ziff-Davis is a leading integrated media and marketing company focused on computing and Internet-related technology, with principal platforms in print publishing, tradeshows and conferences, online content, television, market research, and education. The Company provides global technology companies with marketing strategies for reaching key decision-makers..." Source: ThrustMaster Company Release thrustmaster.com © copyright 1996-1999 esecurities.com corporation MicrocapNewswire.com (tm), DaytradersNewswire.com (tm), SiliconNewswire.com (tm), WallStreet Radio.com (tm). All Rights Reserved.