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Technology Stocks : MySoftware (MYSW) -- Ignore unavailable to you. Want to Upgrade?

To: rich4 who wrote (121)	7/6/1999 1:54:00 PM
From: Roy F	Read Replies (2) \| Respond to of 139

The interview was brief and mostly What do you do and how does it work kinda stuff. More news:Symantec and MySoftware Company Partner to Provide MyProspects.com Lead Prospecting Service to ACT! Customers The World Leader in Contact Management Provides Customers the Capability To Attain Targeted Sales Leads Over the Internet July 6, 1999 12:01 PM CUPERTINO, Calif., July 6 /PRNewswire/ -- Symantec Corporation SYMC , today announced that it has partnered with MySoftware Company MYSW , a leader in Internet direct marketing services and software for small businesses, to give ACT! customers the capability to attain targeted sales leads from MyProspects.com. The co-branded web site provides value to ACT! customers by placing targeted new customers at their fingertips, which provides ACT! users a new avenue to grow their businesses. ACT! customers can access the site at salesleads.myprospects.com, which is available as a direct Internet link within ACT! 4.0.2 after running LiveUpdate. "The MyProspects.com service complements ACT! by allowing our small business users to reach new customers," said Erin Hintz, director of product management for Symantec ACT!. "By offering our users this e-prospecting service, they now have the ability to find new customers and then manage these new contacts within ACT!." "Symantec is an established leader in serving the small business market and we are pleased that they recognize the tremendous value of MyProspects.com to their customer base," said Marcello Typrin, MyProspects.com product manager. "This partnership enables MySoftware to expand distribution of our online customer prospecting service to millions of ACT! customers while significantly strengthening Symantec's Web Service offerings for small businesses." MySoftware Company uses two of the largest and most respected data providers, Experian and the Polk Company as the backbone for MyProspects.com. This service allows users to select a profile of their desired customers based on demographic and geographic criteria and instantly download targeted new contact data from over 13 million business listings and 180 million consumer records. The user simply runs LiveUpdate within ACT! 4.0.2, and then accesses the site directly from an Internet Link that appears in ACT!. This Internet Link will take the user directly to the MyProspects site, where they simply select from pre-defined niches and characteristics that best describe their target customer. MyProspects.com delivers the names, addresses and phone numbers of those prospects that best match the users criteria. The user is then shown how much the selected records will cost to download. These records will be downloaded to their hard drive for importing into ACT!. Customers only pay for the information they download. There are no up-front costs or membership fees. Depending on the selection criteria and how many sales leads the user decides to purchase, the user pays as little as 13 cents per contact. Both consumer and commercial contacts are available. About ACT! ACT! is the best-selling contact manager with over 1.5 million users worldwide and is the retail contact management market leader with 77% market share according to PC Data. ACT! pioneered the contact management category back in 1987 with ACT! for DOS and continues to provide small businesses, salespeople and small sales teams the tools needed for complete customer and calendar management. Since its release in March '98, ACT! 4.0 has won numerous awards; such as PC Computing's five-star and A-List awards, Windows Magazine's WinList, Home Office Computing's "Best Buy", InfoWorld's Test Center Comparison of sales force automation solutions, PC Magazine U.K.'s Editor's Choice and the prestigious MVP award from PC Computing during last year's Fall COMDEX. ACT! was also awarded CTI Magazine's Product of the Year and earlier this year, ACT! 4.0 won the Software and Information Industry Association's (SIIA) Codie Award for "Best Business Software Upgrade." ACT! 4.0 won the Windows 100 award from Windows Magazine for Business software in the July 1999 issue. These are the 100 top hardware and software products of the year. About Symantec Symantec is the world leader in utility software for business and personal computing. Symantec products and solutions help make users productive and keep their computers safe and reliable anywhere and anytime. Symantec offers a broad range of solutions and is acclaimed as a leader in both customer satisfaction and product brand recognition. More information on the company and its products can be obtained at www.symantec.com. About MySoftware MySoftware Company combines powerful software with effective, affordable Internet and annuities solutions to easily turn any PC into a direct marketing powerhouse. MySoftware's complementary Internet services are dedicated to helping businesses find new customers (www.MyProspects.com) to grow their businesses. MySoftware actively works with some of the world's best-known companies to provide productivity solutions for their small business customers. More information on MySoftware and its alliances and products is available at www.MySoftware.com. NOTE: Brands and products referenced herein are the trademarks or registered trademarks of their respective holders. All prices noted are in US dollars and are valid only in the United States. SOURCE Symantec Corp.