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Non-Tech : PRIVATE INTERNET COMPANIES WANTING TO GO PUBLIC -- Ignore unavailable to you. Want to Upgrade?


To: M. Dion who wrote (33)7/6/1999 9:23:00 PM
From: Carole Olkowski  Read Replies (1) | Respond to of 41
 
as for where the focus should be......both the store fronts and back ends as well as the products you represent are very important.....equally.....but is it better to have mediocre products and website along with an awesome marketing....or to have a great product and website and mediocre marketing????hmmmmmm <i/>

Mediocrity is a self-fulfilling prophesy. Doomed to failure or at best adequacy. A great product, service and website (jury is out on that one) will soon find its promoters. Word of mouth and average marketing can propel a company (IMHO) to success, until such time as the strategy shifts to agressive mktg.

have an owner who has never run a $50 million company and he is telling investors that he can do it.....and you know in your heart that he is a hellava sales person but when it comes to relinquishing the checkbook and control of the company and doing what he does best which is sales he wont step down for the better of the company....despite holding the majority of the shares....

Traditional paternalistic style. The standard 'noone can do it as well as I Can' statement. Very demoralizing to other members of the organization. No one is empowered with decision making authority or accountability. If we look at most companies today, they have adopted a very autonomous environment. In todays fast paced internet companies, with such creative minds at work, time cannot be spent waiting for the major shareholder to approve. This particular CEO must quickly be shown the error of his ways, through example and education.

I think the key in that discussion is the impact on the rest of the organization from top, down to employee. Is employee turnover high? error rates high? Profits or losses lower or greater than comparable industry? These can be measured and benchmarked.

Cheers
Carole