To: llwk7051@aol.com who wrote (34178 ) 7/7/1999 11:57:00 AM From: llwk7051@aol.com Read Replies (1) | Respond to of 152472
Sony to Close Wireless Phone Business in N America Tokyo, July 7 (Bloomberg) -- Sony Corp., the world's second-largest consumer electronics maker, said it's shutting its North American wireless phone business and firing about 200 employees in engineering, sales and marketing. Sony's making the move, which it expects to complete by the end of September, because the business had ''a difficult year'' and has ''had a tough time staying competitive in that area,'' said Sony spokesman Greg Dvorken. The business, Sony Digital Telecommunications of America, operates as part of Sony Electronics Inc., which has more than 25,000 North American employees. The decision means Sony, which posted a larger-than-expected loss in the January-March quarter as competition forced it to slash prices on products such as mobile phones, will withdraw by October from designing and selling portable phones in North America, the company said. The North American region accounts for 40 percent of Sony's mobile phone sales. The move is part of a wider restructuring plan at Tokyo- based Sony, which in March said it will close 15 of 70 factories, trim 10 percent of its 170,000 workforce worldwide by March 2003 and spend $2.7 billion to buy out three subsidiaries. The maker of Trinitron televisions and PlayStation video games lost 43.3 billion yen ($355 million) in the January-March quarter, in part because of losses on mobile phones. The loss, Sony's first since the July-September quarter in 1994, came as intense competition, especially in Europe, from Nokia Oyj, the world's No. 1 cellular phone maker, and others, forced Sony to cut mobile phone prices by about half in the year ended March 31. Sony also suffered last year from technical problems with the power output of some of its mobile phone handsets in the U.S., it said. Falling Profit Sony has warned sales and earnings for the six months ending Sept. 30 will continue to decline, and that full-year sales for the 12 months to March 2000 will dip 4.3 percent to 6.5 trillion yen, in line with analysts' expectations. Sony will continue its U.S. wireless-technology research and development operations in San Diego, concentrating on the development of phones that can send a larger amount of data and moving images than current phones. The business, which is associated with Sony's joint venture with Qualcomm Inc. to make portable phones, will continue to develop wideband code division multiple access cellular phone equipment. W-CDMA technology is expected to become a mobile phone standard in the U.S. and Japan, and is likely to be compatible with the Global System for Mobile communication (GSM) standard used in Europe and most of Asia. Sony shares, which before yesterday had gained 65 percent this year on approval of the company's restructuring plans, rose 120 yen to 13,500. Jul/07/1999 4:34