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To: Mohan Marette who wrote (4971)	7/7/1999 3:07:00 PM
From: Mohan Marette	Respond to of 12475

'Utterly Butterfly Girl' gets 'Cheese Boy' for company. Amul's Utterly butterly girl gets male company now amul.com Kamlesh Trivedi -ET BARODA 7 JULY DO YOU remember the 'utterly butterly' delicious little girl of Amul who made it a runaway hit both as a product and a brand? Amul has now created a new character — Cheese Boy — to do for cheese, what the butterly girl did for butter. After a gap of nearly forty years, Amul is at it again -- create a character that would give a new identity to its brand. The company management has taken pains to ensure the Amul Cheese Boy is as successful as its little butter girl. The Cheese Boy would also feature on the cheese pack with a relevant and contemporary message. B M Vyas, managing director of Gujarat Cooperative Milk Marketing Federation Ltd, owner of the Amul brand, told The Economic Times that the Cheese Boy would help consolidate Amul's position in the cheese segment of the market. Amul cheese, with all its derivatives like mozzarella, cheese slice, cheese powder, cheese spread etc enjoys nearly sixty per cent of the total market share in the organised segment. Amul's cheese offers as many varieties as its competitors like Britania, but there is no character to identity with the product, as there is in the case of butter. And it is here that the Cheese Boy comes in. The Cheese Boy campaign is being prepared by Dacunha Associates, which is also looking after some of the products of Amul's portfolio. Amul Cheese Boy, which is expected to hit the market next week, is mainly targeted at school children. A series of advertisements is being launched almost simultaneously through television and other medium during the next week. Amul also plans to organise a special event in November, in connection with the brand, through the popular TV programme 'Surabhi'. The final round of the event will be held at Amul's headquarter at Anand.

To: Mohan Marette who wrote (4971)	7/7/1999 3:13:00 PM
From: Mohan Marette	Read Replies (1) \| Respond to of 12475

Apollo Hospitals to offer e-comm services,launches Apollo Telemedicine Ltd. Apollo: apollohospitals.com Harshad Oke (ET) MUMBAI 7 July THE Chennai-based Apollo Hospitals Ltd is getting ready to launch its electronic commerce business.Apollo Hospitals has floated Apollo Telemedicine Ltd, a wholly-owned subsidiary, which will spearhead its foray into e-commerce. The objective: to leverage the Internet and its reach in providing patients with relief. Confirming this, Pratap C Reddy, chairman, Apollo Hospitals Ltd, told The Economic Times that Apollo will be undertaking its pilot project in either Tamil Nadu or Andhra Pradesh over the next six weeks to eight weeks. Under the scheme, Apollo Telemedicine will launch a website which will serve various communities. Currently, the company is working on getting its software and other systems in place. Apollo is working with two US-based companies — MCBI and Citadel — which will offer it the packaging and software skills. Apollo Telemedicine is also considering offering both firms an equity stake. “We are still talking to them,” said Mr Reddy. The company is resorting to selling stake probably because launching and maintaining an e-commerce venture is very expensive business. “Our initial estimate is that we will need to have a corpus of Rs 40 crore to be a serious player,” said Mr Reddy. To begin with, the website will largely be aimed at serving the smaller hospitals in the smaller towns. “We will be offering the latest in techniques and practices to these hospitals,” said Mr Reddy. The objective is to offer a total healthcare solution rather than just provide an information resource. The website also aims to help doctors in not only brushing up on skills, but also in keeping them abreast with the latest research as well as recertification of skills. But, the big draw will be individual patients. Apollo Telemedicine is in the process of training doctors to enable them to use the Internet as a medium to treat patients. Apollo plans to offers diagnostic help to individual patients. To ensure secure payments, the company will be using credit cards in the bigger cities, and is planning to appoint collection agents in the smaller towns to recover money.