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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?

To: SCOTT HEIMAN who wrote (5431)	7/7/1999 5:18:00 PM
From: art slott	Read Replies (1) \| Respond to of 13157

Ruppert says "we are in the first innings" wired.com Those that can't wait to reap the rewards will just have to let new shareholders make money.

To: SCOTT HEIMAN who wrote (5431)	7/7/1999 8:00:00 PM
From: Jim Mulis	Read Replies (2) \| Respond to of 13157

Speaking of TV-centric............................................ "With the proliferation of content, the issue of finding what one wants to view becomes more complicated; thus, electronic program guides (EPGs) will be the equivalent of Web browsers for digital TV. As such, they also represent a significant piece of screen real estate to control, especially as cable companies start to use these guides to offer viewers the ability to buy merchandise related to ads or shows they've seen. That's something that participants in the commoditized TV market want to take part in by building cable-ready TV sets that bypass the cable set-top box. "There's a frenzy about portals on the Internet, but the average person spends about an hour online. The average consumer spends seven hours a day watching TV, and TV is in 99 percent of U.S. homes," said Joshua Bernoff, principal television analyst with Forrester Research "If you imagine that [with DTV] you can have the equivalent of a portal experience, that has the potential to be 10 times the value of an Internet portal," he thinks. What's more, the TV and TV set-top will likely be connected to a growing array of digital devices such as digital VCRs, DVD players, handheld computers, digital cameras and camcorders, and even PCs. TV manufacturers are focused right now on controlling the TV viewing experience, but they have a chance to play host to convergence in the home, too, say some in the high-tech industry. "TV can be king, but if they broaden their perspective, they can be king of a whole system of devices in the home," said Mark Bridgwater, vice president of marketing for Digital Harmony. "They can use that position (as intermediary between consumer and system) to control everything." Digital Harmony is an independent company hoping to become a Dolby Labs of sorts by charging fees for ensuring all kinds of digital devices actually work together, testing them, and licensing its logo to companies which pass muster." news.com