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To: im~ristine who wrote (22545)7/7/1999 5:42:00 PM
From: Alper H.YUKSEL  Read Replies (1) | Respond to of 27307
 
From the Q&A

DLJ asked what they observe people are doing on yhoo :

Increasingly users are coming to Yahoo and getting deeper and deeper in the sites. This is great for advertisers which enables targeting specific consumers.



To: im~ristine who wrote (22545)7/7/1999 5:48:00 PM
From: Alper H.YUKSEL  Respond to of 27307
 
from the Q&A

better audience measuring enables moving from a promotional environment to a true marketing platform.

SG Cowen : impressed with the low increase in costs' only 11% sequentially. How ?
Answer : increased efficiency and productivity with increased sales.

Re P&G agreement :
- the ability to build a brand on the net,
- these co.s see it as a great vehicle to research

SG COwen finished : fantastic


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