To: William Miller who wrote (534 ) 7/8/1999 10:54:00 AM From: Mohan Marette Respond to of 845
Dr.Lang heading Wit's Digital Trading Facility. This news a bit dated but did you guys know about this? I knew about the Digital Trading thing but didn't know it was headed by Dr.Lang. ======================WIT CAPITAL TAPS FORMER CEO OF NATIONAL DISCOUNT BROKERS EVERETT LANG, TO HEAD IMPLEMENTATION AND LAUNCH OF DIGITAL TRADING FACILITY (New York, N.Y.) February 19, 1999 - Wit Capital Corporation(http://www.witcapital.com), the pioneer online investment banking firm, today announced that prominent brokerage industry veteran Everett Lang has joined as president of its Digital Trading Facility. Dr. Lang joins Wit Capital from his position as CEO of National Discount Brokers. He will be responsible for the design, implementation, launch and operation of the Digital Trading Facility, which is to be launched in mid 1999. Dr. Lang will report directly to Ronald Readmond, Wit Capital Corporation's president and COO.The Digital Trading Facility continues to extend Wit Capital's mission of empowering the individual investor. Eventually slated to operate 24 hours a day/ seven days a week, the Digital Trading Facility will initially allow individuals to trade NASDAQ and listed stocks after the markets have closed. More importantly, the interactivity between buyer and seller allows individuals to place limit and Conditional Offers directly with each other, thus avoiding the spreads imposed by market intermediaries. "Wit Capital's launch of the first Digital Trading Facility will be an enormous breakthrough in our efforts to revolutionize Wall Street for the digital age," commented Wit Capital president and COO Ronald Readmond. "Everett is an innovator and a pioneer in the discount brokerage industry. His tremendous knowledge of the retail industry and his proven willingness to break new ground make him ideal to lead us forward with another important platform for individual investors." Dr. Lang has long been a driving force in the brokerage industry. He helped create BT Brokerage Corporation, a New York Stock Exchange Institutional Broker and a wholly-owned subsidiary of Bankers Trust Company. He was elected president in 1990 and chairman and CEO in 1991. He led National Discount Brokers to market in January 1994 and introduced the concept of "Flat Fee" trading to consumers. This new pricing strategy caused a paradigm shift in the discount brokerage industry. In addition to his role as president, he assumed the additional title of CEO of National Discount Brokers in December 1995. He founded the Discount Brokerage Association in 1995, which was recently assimilated into the Securities Industry Association as a committee. He currently serves as co-chairman of that committee. Dr. Lang received his master's and doctoral degrees from the University of Virginia, and a BS from Boston University. "I am eager to become a part of the dynamic executive team at Wit Capital and head an effort of such major impact," Dr. Lang stated. "The practice of individual investors trading after hours and directly with each other has until now been impractical. The advent of the Internet has facilitated a new paradigm permitting after hours trading among retail investors. With the launch of the Digital Trading Facility, Wit Capital becomes the leader in this new initiative."