To: If only I'd held who wrote (82611 ) 7/8/1999 1:16:00 PM From: reikjavic Respond to of 119973
PRFM looks good here> any ideas? --------> Thursday July 8, 12:31 pm Eastern Time Company Press Release Perfumania, Inc. Reports 15% Increase in Comparable-Store Sales June Retail Sales Increase 21% And YTD Retail Sales Increase 16% MIAMI, FL--(BUSINESS WIRE)--July 8, 1999-- Perfumania (NASDAQ: PRFM - news), the nation's largest perfumery chain, announced today that total retail sales for June 1999 were $13,132,000, a 21% increase over total retail sales of $10,816,841, reported for June 1998. The Company also reported that comparable-store sales increased 15% for the month of June over sales in June 1998, resulting in the seventh consecutive month of increases in comparable-store sales. Total retail YTD sales for 1999 were $52,609,013, a 16% increase over the reported sales of $45,381,953, for the same period in 1998. Ilia Lekach, Chairman and Chief Executive Officer of Perfumania, said, ''Perfumania is continuing to show outstanding sales growth. This is the seventh consecutive month of vigorous growth in revenues, comparable-store sales and gross margins. We are proud of the results obtained from the effective implementation of our profitability-focused strategy. The strong sales increases combined with our cost cutting efforts have placed Perfumania on track towards a profitable fiscal year.'' Mr. Lekach added, ''Our licensing agreement with WCW (World Championship Wrestling), a Time Warner Company (NYSE: TWX - news) for manufacturing and distributing the new upscale fragrance brand NITRO FOR MEN, has resulted in major press recognition and national media exposure for Perfumania and Perfumania.com. The advertising campaign for the introduction of NITRO FOR MEN supported by the Perfumania and Perfumania.com 'Millennium Madness Sweepstakes' will bring additional traffic and recognition to Perfumania stores and to www.perfumania.com.'' Perfumania, Inc. is a leading specialty retailer and wholesale distributor of a wide range of brand name and designer fragrances with approximately $180 million in annual sales. The Company operates a chain of approximately 281 retail stores specializing in the sale of fragrances at discounted prices up to 70 percent below the manufacturer's suggested retail prices. The Company's wholesale division, one of the largest in the United States, distributes fragrances and related products to national and regional chains and other wholesale distributors throughout North America and overseas. perfumania.com operates a leading online store that specializes in the sales of fragrances, fragrance-related products, and bath and body products on a retail and wholesale basis. The Company offers retail customers over 1,700 products at significant price discounts, including hard-to-find and discontinued brands. The business-to-business component of its on-line store offers products, on the wholesale basis, to the largely under-served market of smaller specialty retailers. This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements. Such risks and uncertainties are described in the Company's filings with the SEC, including its Registration Statement on Form SB-2. This release and prior releases are available on the KCSA Public Relations Worldwide website at www.kcsa.com.