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Technology Stocks : 3Com Corporation (COMS) -- Ignore unavailable to you. Want to Upgrade?

To: Dolfan who wrote (32325)	7/8/1999 7:37:00 PM
From: Mang Cheng	Respond to of 45548

"Digits: Gambits and Gadgets In the World of Technology" - WSJ July 8, 1999 Palm-size billboard? 3Com Corp. officials think they have found a new way to exploit the PalmPilot and the wireless Internet service that comes with the latest version of the pocket computer. They hope to extract payments from information and electronic services that want a prime position on the Palm VII's tiny display screen. Icons for content suppliers, including ABC News and E-Trade, now pop up when users log on to the Palm.Net access service under noncash "co-marketing" arrangements with 3Com. But Eric Benhamou, 3Com's chief executive officer, is considering renting those prime positions, and allowing content suppliers to place tiny logo-style ads in clipped Web pages that appear on the devices -- with some proceeds going to 3Com. The Palm's 2 3/8-by-2 3/8-inch screen could become "the most expensive real estate in the world," Mr. Benhamou says. But not for a while. Another 3Com official says the company would like to start charging for placement when it has 100,000 subscribers to Palm.Net, a target it hopes to achieve by next summer. For now, Palm.Net is available only in the New York area and has "several thousand" subscribers, says Mr. Benhamou. interactive.wsj.com Mang