To: EenieMeenie who wrote (2059 ) 7/8/1999 9:02:00 PM From: IFLY_Trader Read Replies (2) | Respond to of 2414
"The only way you will see 40+ in the long-term is if they are bought out .... they are not the Amazon of the Internet Banking Industry. I respectfully disagree and here's 9 reasons why (from the Robertson Stephens report) NTBK will retain its leadership position for inet branchless banks: 1) Net.B@nk's deposit and account growth have blown past all estimates to date, while still maintaining an e-finance industry low $53.56 account acquisition cost (1Q99) 2) The company is extending its online relationships with companies like Yahoo!, AOL, Infoseek, Lycos, and Excite. 3) Net.B@nk assets, deposits, and accounts are all expected to grow over 100% year-over-year. 4) only Net.B@nk remains as a branchless, pure Internet bank that can scale. 5) Today, over 10% (and rising) of its customers visit netbank.com everyday and 40% of its accounts are the "sticky" checking accounts. Thus, Internet traffic creates additional cross-selling opportunities for the financial portal. 6) Value- Net.B@nk provides superior rates to its customers in Checking, Money Market, and CD accounts. Traditional banks, due to their brick and mortar structure, cannot pass through the savings to its customers. 7) Build vs. Buy- If a company decided to build vs. buy, we estimate it would take some 18 months just to open the doors (obtaining a charter, hiring banking personnel, etc.). In the Internet world, like in dog years, time travels fast and if a company waited 18 months to get a bank running, it could very well be too late. Even if you did build, you couldn't scale. If you Buy, after the acquisition of Telebanc by E*Trade, only Net.B@nk remains as a serious acquisition candidate. 8) As a result of traditional banks high operating costs, they cannot provide the savings to the consumer that Net.B@nk can offer. AND MOST IMPORTANTLY - Brand- When consumers think of online brokerage, they think of E*Trade, not Merrill Lynch. If consumers want to buy a book, they think Amazon.com, not Barnes and Noble. If I'm a consumer, when I think of Internet banking, will I think Wells Fargo or Net.B@nk? Net.B@nk has the clear brand name creating a competitive advantage over its competitors.