To: Nelson Chang who wrote (22760 ) 7/9/1999 3:18:00 AM From: Jeff Dryer Respond to of 27307
Nelson, Here is a CNET article July 8, 1999news.com Excerpts and comments: >In addition, Yahoo's user base showed healthy growth. In June, 80 >million unique users visited Yahoo's network of properties. It racked >up 65 million new registrations for the month, compared to 47 million >registrations in March. 80 million unique users did not visit Yahoo's network of properties in June. Yahoo did not rack up 65 million new registrations for the the month. This kind of reporting demonstrates confusion in the marketplace about what Yahoo's numbers are. >Despite the robust registration numbers, however, some analysts are >scratching their heads over another metric: page views. Yahoo >reported 310 million page views per day in June, up from 235 million >in March. However, GeoCities accounted for 40 million of June's page >views, and Yahoo Japan accounted for an additional 22 million. GeoCities reported to the SEC in statement filed 5/17/99 that GeoCities was generating an average of 60 million page views per day during the first quarter of this year. #reply-10417268 So, either GeoCities page view traffic plummeted recently from 60 million page views a day to 40 million page views per day or someone isn't telling the correct story. >PaineWebber equity analyst Jim Preissler said Yahoo as a standalone >site showed relatively sluggish page view growth of 13 percent from >March to June. If GeoCities was producing 60 million page views per day (or more), then Yahoo's standalone growth was about 0. >"Every year there's seasonality in terms of consumption," Koogle >said. "If you look at close detail, you know that there are wiggles >on the growth consumption curve. The wiggles are because people are >on vacation." >But Preissler remained skeptical of pinning it only to seasonality. >The same period last year showed 21 percent growth. "This is a >deviation from last year," Preissler said. "Maybe they're not getting >the traction from these people they're adding, or there's some sort >of lag effect happening. Something different is going on with all >these new users registering." If this is accurate reporting, then we have an analyst here who is having trouble making sense of all the numbers... he's calling the bluff... I'm impressed.