Objective Communications Announces First Deployment Into Medical
Community
PORTSMOUTH, N.H., Jul 8, 1999 (BUSINESS WIRE via COMTEX) --
--Cleveland Clinic Chooses VidPhone(R) System to Improve
Day-To-Day Communications and Allow Physicians to
Maximize Their Most Important Asset: Time--
Objective Communications(R), Inc. (Nasdaq SmallCap Market:OCOM & OCOMU), a
leading provider of real-time video communications solutions, announced today that the
Cleveland Clinic has purchased, three VidPhone systems, a total of 90 seats, that will be
deployed throughout the Cole Eye Institute, Cleveland Clinic. The Cleveland Clinic is one of
the nation's top ten hospitals, as ranked byU.S. News and World Report. The Clinic will
use the VidPhone systems to improve communications and share knowledge among
nurses, physicians and other medical specialists. According to Dan McGuirk, technical
development coordinator, Cole Eye Institute for the Clinic, the VidPhone system was the
only system evaluated that could meet stringent image quality requirements for campus
communications.
"Picture quality is our number one priority," said McGuirk. "When you're making decisions
that impact people's lives, you can't tolerate anything less than perfect images."
The Cleveland Clinic, a leader in deploying technology, is installing desktop VidPhone
stations in 90 exam rooms, operating rooms, nurses' stations and doctors' offices to make
people and information more accessible. Physicians are able to visually collaborate,
diagnose patients and view important medical andsurgical procedures--all without leaving
their desks. Because they can communicate and work more efficiently, the Clinic is able
to maximize productivity.
"We at Objective have long appreciated the medical community's unwavering requirement
for real time video of superior quality," said David Martin, the Company's Vice President,
Sales. "Whether in support of broadcast of medical procedures as they take place, use of
video for training of medical professionals or interactive consultations between doctors and
their support staffs, television-quality video is imperative. We are especially delighted that
the Cleveland Clinic, one of America's premier medical facilities, has chosen VidPhone
systems to meet their video network requirements. We look forward to working closely with
the Cleveland Clinic and other medical professionals in enhancing the ways VidPhone
systems support health care providers throughout the United States."
"Time management is a huge challenge for the medical industry," said McGuirk. "There are
only so many hours in the day to see patients, perform medical procedures and stay
up-to-date on the latest medical practices. This system will allow us to manage our time
more efficiently."
There are many benefits to using the VidPhone system, in addition to the superb video
quality. Ease of installation and deployment allows the user to be up and
running--fast--with "real-life," face-to-face communications anywhere there is a phone jack.
The flexibility of the VidPhone System also makes it possible for the Cole Eye Institute at
the Cleveland Clinic to dramatically broaden the reach of its existing video systems.
About the Cleveland Clinic
Since its founding in 1921, the Cleveland Clinic Foundation has achieved international
recognition for the quality of medical care provided to patients. Each year, an estimated 1
million people from throughout the United States and more than 80 countries seek medical
care at its facilities, and the Clinic repeatedly is ranked among the top 10 hospitals in the
U.S. by U.S. News and World Report. The Cleveland Clinic Heart Center, for the fourth
consecutive year, was ranked best in the country for cardiology care and seven other
specialties were cited in the top 10; gastroenterology, urology, orthopaedics,
neurology/neurological surgery, rheumatology, pulmonary and geriatrics. Five other
specialties were noted for national excellence: gynecology, otolaryngology, cancer,
endocrinology and pediatrics.
About Objective Communications, Inc.
Objective Communications designs, develops and markets the VidPhone system, a full
motion, high-resolution video networking system that offers video broadcast distribution,
retrieval of stored video-on-demand and interpersonal video communications. The patented
VidModem technology enables the VidPhone system to use the same wiring as the
telephone to bring TV-quality video to desktops, meeting rooms, lobbies, operating rooms
-- anywhere there is a phone jack.
The Company's common stock and units are listed on the NASDAQ SmallCap Market
under the symbols "OCOM" and "OCOMU" respectively.
Except for the historical information herein, the matters discussed in this news release
include forward-looking statements that may involve a number of risks and uncertainties.
Actual results and future events may vary significantly based on a number of factors,
including, but not limited to, risks in product and technology development, market
acceptance of new products and continuing product demand, the impact of competitive
products and pricing, changing economic conditions and other risk factors detailed in the
Company's most recent filings with the Securities and Exchange Commission.
Copyright (C) 1999 Business Wire. All rights reserved.
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CONTACT: Press Contact:
Objective Communications, Portsmouth
Colleen Seachrist, 603/334-6725
or
Investor Contact:
Lippert/Heilshorn & Associates, New York
Vincent Daniels, 212/838-3777
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