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Strategies & Market Trends : Gorilla and King Portfolio Candidates -- Ignore unavailable to you. Want to Upgrade?


To: Mike Buckley who wrote (3622)7/10/1999 1:38:00 PM
From: Tom Ardnij  Respond to of 54805
 
Mike, IMO you are right on target about Web Hosting. Keep an eye out for the movement in Exodus(EXDS). I suspect we'll see rapid consolidation in this industry as large companies move data and Web centric e-business to offsite hosts. We should witness exponential growth in some of these small players whom probably will stand as takeover targets for larger fish.

Regards,
Tom



To: Mike Buckley who wrote (3622)7/12/1999 10:11:00 AM
From: MulhollandDrive  Respond to of 54805
 
>>Wouldn't webhosting be a good vehicle to take advantage of e-business
to e-business? I recently picked up EXDS, and I don't think it fits the
gorilla designation <<

Yep, that's what I said. But I disagree with your point about the "low barrier to entry."

bp



To: Mike Buckley who wrote (3622)7/14/1999 10:51:00 AM
From: MulhollandDrive  Read Replies (1) | Respond to of 54805
 
This is from the EXDS thread, as I previously stated, I see them as more a "king" instead of gorilla, apparently the analyst agrees. BTW, I had to look up "oligopoly". A nice definition for a "king".

"State of market controlled by a few producers, sellers, or stock holders in relation to many buyers."

bp

See highlighted:

from BOFA Securities analyst Alan Braverman - EXDS
Coverage Initiated

- We are initiating coverage of Exodus Communications with a
Buy rating on the shares.

- Exodus is a leading provider of key components of Internet
infrastructure, Internet systems and Network management
services. Services include server hosting, Internet connectivity
and managed services.

-Exodus differentiates itself from the competition by being the
provider of choice to most of the Internet's blue chip web sites
such as Yahoo and Hotmail (Microsoft). The company focuses on
the Internet business market and on the Fortune 1000
businesses. Each of these target markets is large and very
attractive.

- We believe management has executed flawlessly to date and
has the drive and vision to keep Exodus in the forefront of this
booming market.

- Risks include addressing increased competition and handling
the 30-40% sequential revenue growth.

- Our expectation is for revenues of $38.3 million for the June
quarter with a loss per share of $0.52. For 1999 our revenue
estimate is $164.5 million with a loss per share of $1.94. We also
expect meaningful growth in FY 2000 with revenues of $306.3
million with a loss per share of $0.68.

- We have a 12 month price target of $170. This is the mid-point
of our range of 165-175 which we derived using a market cap to
run rate revenue of 55-60X, the average for the quality
companies on our watch list.

Company description

The company was founded in 1995 and is the leading provider of
outsourced Internet infrastructure solutions including mission
critical web hosting and server collocation. The company's
target market is leading web companies and Fortune 1000
companies with mission critical Internet operations.

A few current clients include:

GeoCities Wired Inktomi CBS SportsLine
Macromedia Hotmail MSN Lycos
DoubleClick Sun Microsystems PETsMART Silicon Graphics

The company currently has thirteen Internet data centers
(IDC's) with announced intentions of opening another five IDCs
and three server-hosting facilities by year-end 1999. The
Exodus solution
includes Internet Data Center services, and network and
management services. The company currently has 1002
customers.

The web access and hosting market is large and growing.
Forrester expects that web hosting will grow from $0.9 billion
today to over $14 billion in 2003. If access is added in, this
number increases to a total of over $50 billion in 2003. We
believe the company will expand aggressively both domestically
and internationally. We look for the company to grow along with
its existing clients and to expand its customer base. We also
expect the sub-industry structure to remain dominated by a
few major providers which should help solidify the company's
position as the leading provider of outsourced Internet
offerings with local service and global reach.

Investment Thesis

We believe there are many areas for upside in the Exodus
story. We expect Exodus to be a key beneficiary of the
Internet's future growth. We believe that the Internet's
various sub segments will ultimately take an oligopolistic form
and, as the current leader, Exodus should therefore benefit
disproportionately from this growth
. We also believe that the
company will grow as its customers' needs grow and that
Exodus will benefit from this increase in demand from existing
customers. The overall demand equation should be driven by:

1) an increasing number of users on the Internet,
2) an increasing number of new uses for the Internet and,
3) increasing usage of the Internet.

Each one of these U's supports a strong demand for the kind of
Internet infrastructure that Exodus supplies. Taken together
and with an oligopolistic industry structure, we believe Exodus is
well positioned for long term sustained growth.

Other reasons why we think Investors should own Exodus:

- Outsourcer of choice Exodus provides service for some of the
leading, most highly trafficked web sites.

When a Fortune 1000 company finally enters the Internet
market, chances are that they'll go with an established leader.
Exodus has become that leader by providing the mission critical
Internet service and reliability which are key to their
customers' success.

- Large and growing market – Exodus is in the web hosting
market. This market is expected to grow at 76% through the
year 2003. The company's offerings are compelling to the end
user. Exodus estimates that the cost for a company to run its
own data center is about $900,000/yr versus about
$150,000/yr for Exodus to do it. We know that Exodus'
services are mission critical to Internet centric business and we
believe Exodus will benefit from the Internet becoming
increasingly mission critical to non-Internet centric businesses.

- Management is outstanding ¾ the management understands
the needs of its target market and has demonstrated its ability
to execute, which is critical to the company's long-term success.

- Success breeds success. We expect that there will be
increasing competition from many sources including ISPs,
telecommunications companies, and IT outsourcers. Exodus's
sustainable competitive advantage comes through its blue chip
client list, the understanding of the current and future needs of
its clients and continuing to be the best supplier of those
services. The competition will need get big fast and try to usurp
Exodus as the leader; by pricing, packaging and demonstrating
they can serve mission critical Internet service. We believe this
is a non-trivial task.

-Great business model ¾ there are generally two components to
the revenue line for Exodus. There is a one-time set up charge
and an on-going service charge. The service charges are
recognized over the
year. We find Exodus' recurring revenue streams very
attractive because of its predictability emanating from the
company's high customer retention rates that have historically
been in the 98% range. We believe, as with Amazon, the high
percentage of orders from repeat customers indicates a high
level of customer satisfaction. Reasons to own Exodus.
Consistent with our braving the Internet investment criteria,
Exodus meets every one of our key metrics for success. We
believe investors should buy stock in companies which are:

- The leader
- In a fast growing sector or sub sector
- Are well managed
- Have a sustainable competitive advantage and,
- Have a strong business model.

Exodus displays each of these key investment criteria and
therefore we believe should be a core holding for Internet
investors.

Financials

Exodus has a very solid business model with greater than 90%
of the current quarter's revenue coming from recurring
revenues, and an annual retention rate of 98%. These
characteristics make for a particularly attractive economic
model with both stable and highly visible revenue. Further,
evidence from the company shows that many companies begin
the relationship with modest plans for outsourcing their web
site needs but over a short period of time end up migrating to a
higher level of services. The company has over 100 sales people
who have a monthly quota of $8000 of new business. The sales
cycle: it generally takes 90 days to install a new customer into a
data center. As of March the company had 1002 customers with
an average annual revenue of $148,000 per customer per year.
About 8-10% of this revenue is from non-recurring installation
and set up charges.

We expect revenues of $38.4 million for the quarter and
$164.5 million for the year. We look for an 86% increase in
revenues for FY2000 to $306 million. We feel very
comfortable with these assumptions and could prove to be
conservative.

Until the middle of FY 2000 we expect that the operating costs
will exceed revenues. This is due to the high costs affiliated
with opening new data centers. Each data center generally turns
EBITDA positive in the 5th quarter of operations. Currently of
the 13 open data centers 7 are EBITDA positive.

While we do not expect the company to be EPS positive until
sometime in 2001, the company should turn EBITDA positive in
the first quarter of FY2000.