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Non-Tech : Fatburger: How far can they stretch the chain? -- Ignore unavailable to you. Want to Upgrade?

To: KZAP who wrote (10)	10/1/1999 11:20:00 AM
From: KZAP	Read Replies (1) \| Respond to of 12

From the FB website....... The now famous Fatburger Restaurant actually had humble beginnings many years ago in the spotless kitchen of Ms. Lovie Yancey. Her guests enjoyed her hamburgers so much that she was encouraged to share her unique recipe with the world. Ms. Yancey took their advice and opened her first restaurant in Los Angeles, in 1952. She called her restaurant "Fatburger." Her loyal customers called it, "The Last Great Hamburger Stand." Now, almost fifty years later, the red and yellow sign still holds the same promise as it did then. A promise to serve you a great homemade hamburger prepared fresh daily at every location. You will never find a frozen or prefabricated Fatburger. Yet, in the health-conscious '90s, why call it a Fatburger? Fatburger is a big, hearty, juicy, gourmet hamburger that uses the highest quality USDA approved beef with a fat content that averages 18%. Interestingly, a local NBC News program conducted an independent test in 1991 to determine the fat content of the hamburgers prepared by the major chains in Los Angeles. They found that Fatburger served the leanest hamburger of them all. The demand for this incredible burger was such that in 1980, Ms. Yancey decided to offer Fatburger franchise opportunities. In 1990, with the goal of expanding Fatburger throughout the world, the Fatburger Corporation purchased the business from Ms. Yancey. Our founder still actively owns and operates her two original hamburger stands. Today, Fatburger has grown to a multi-restaurant chain. FATBURGER - A GROWING SUCCESS STORY Fatburger has become a familiar presence in Southern California. Currently, Fatburger has over 34 locations. Our expansion plans are unlimited. In 1991 for example, Fatburger opened its first franchise unit in Las Vegas. It was an overwhelming success, with a second unit following in less than ten months. There are now seven Las Vegas Fatburger restaurants, with more planned. Hamburgers are a winning item. Americans consume 5.2 billion burgers each year. When visiting any restaurant facility, customers order burgers nearly 20% of the time. And the market is growing! So, Fatburger's aggressive growth plan affords a wonderful opportunity for any entrepreneur with vision. With Fatburger you are entering a rapidly expanding market for freshly prepared food and quality service. This trend will steadily grow as the American family continues to dine out. FATBURGER - UNIVERSAL APPEAL At Fatburger, we are proud to say that word of mouth has filled our restaurants for over 45 years. Demographically, our appeal is limitless. Our customers come from every walk of life, mirroring the diversity of every community in which we are located. Teenagers, families with young children, singles, senior citizens, and people from all income levels, and ethnic backgrounds love a great burger. They tell their friends and associates about the superb homemade taste, spotless surroundings, friendly atmosphere and courteous service that they experience at Fatburger Restaurants.