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Technology Stocks : MSGI Marketing Services Group Inc. -- Ignore unavailable to you. Want to Upgrade?

To: HungryMan who wrote (1582)	7/12/1999 10:39:00 AM
From: stock_bull69	Read Replies (1) \| Respond to of 3418

News: MSGI and DATEK MSGI'S CMG Direct Subsidiary Announces Agreement With Datek Online Business Wire - July 12, 1999 10:00 NEW YORK--(BUSINESS WIRE)--July 12, 1999--CMG Direct, a wholly-owned subsidiary of Marketing Services Group, Inc. (Nasdaq: MSGI), an Internet and marketing services industry leader, today announced that it has signed an agreement with Datek Online, the nation's fourth largest online brokerage firm. CMG Direct's PermissionPlus(TM) technology will be integrated into Datek Online's Web site, www.datek.com. An innovative suite of online marketing tools, PermissionPlus(TM) will play an integral role in directing Datek's marketing strategy by capturing user preferences and demographics, and applying data to further product development. "We are pleased to be working with Datek," stated Ed Mullen, President of MSGI. "As investors become increasingly self-directed and competition for commission dollars increases, online brokerage companies require state- of-the-art technology that can effectively leverage online traffic into new customers and increased service offerings. PermissionPlus provides these capabilities. The Datek agreement demonstrates that PermissionPlus has applicability across a broad array of industries." "We are excited to work with a leading player in the automated Internet marketing industry," said Michael Lazzaro, Director of Customer Development of Datek Online. "Our business is fiercely competitive, and PermissionPlus will provide us with significant intelligence to maximize our position in the marketplace. We will be able to pinpoint the characteristics of non-registered browsers on our site, facilitating marketing strategies to enroll them. Also, we will be able to track the patterns of registered customers that will allow us to proactively develop service extensions to our site. Our marketing team is extremely impressed with the accessibility and depth of data generated by this technology. PermissionPlus is an integral component of the company's aggressive growth strategy." About Datek Online Privately held Datek Online is one of the nation's fastest growing and fourth largest online brokerage firm. Datek Online empowers individual investors by providing them with direct access to the financial markets through innovative technology. Located on the World Wide Web at www.datek.com, Datek Online was established in 1996 and is headquartered in Iselin, N.J. About MSGI Marketing Services Group, Inc. is a leader in the Internet and marketing services industries. MSGI's revenues have grown from $16 million in fiscal 1996 to in excess of $100 million on an annualized basis. GE Equity is the owner of a 22 percent stockholder position in MSGI and CMGI is the owner of a 10 percent stockholder position in MSGI. MSGI is organized into two business divisions: the Internet Group and the Marketing Services Group. The Internet Group's mission is to acquire, invest in and incubate Internet companies. Its preliminary focus will be on PermissionPlus(TM) and will expand into other strategic areas. The MSGI Internet Group provides Internet marketing, e-commerce applications, Web development and hosting, online ad sales and consulting. Its Marketing Services Group provides strategic planning, direct marketing and database marketing, telemarketing and telefundraising, media planning and buying and fulfillment. Through this business segment, MSGI will continue to grow by leveraging the synergies it has across all its companies in marketing, technology, and capabilities. Thousands of clients worldwide are provided services by MSGI with offices throughout the United States and in London. Corporate headquarters are located at 333 Seventh Ave., New York, NY 10001. Telephone: 212-594-7688. Additional information is available on the Company's Website: http:www.msginet.com. Matters discussed in this release include forward-looking statements that involve risks and uncertainties, and actual results may be materially different. Factors that could cause actual results to differ are stated in the company's reports to the Securities and Exchange Commission including its 10-Q for the period ended December 31, 1998 and the annual report on Form 10-KSB for the year ended June 30, 1998. CONTACT: MSGI Jamie Shaber Director, Corporate Services 212-594-7688 or Morgen-Walke Associates Andrea Kaimowitz/Cheryl Olson Press: Eileen King/Stacey Reed 212-850-5600