To: jjs_ynot who wrote (7904 ) 7/11/1999 10:08:00 PM From: jjs_ynot Read Replies (1) | Respond to of 20297
Part 3 of report:ragingbull.com Does The Exchange Compete With CheckFree And IF so How Does It Compare? *Yes, but not completely. The exchange competes because it will atempt to sign up billers to use it as the method to publish bills to consumers. It is less of a direct competitor because its solution addresses only one piece of the puzzle. *CheckFree's provides a full, end-to-end service for electronic bill presentment solution. While the exchange's solution will be a simple message switch, CheckFree's e-bill will provide billers with full customer care (end-user service), payment tracking, reporting, and one-to-one marketing capabilities. Consequently, billers and presenters (like banks) will be saddled with the reporting, and one-to-one marketing capabilities. Consequently, billers and presenters (like banks) will be saddled with the customer service issues when, not if, things go awry. Since the bill will go through multiple parties, tracking what happened to a bill or payment will be very difficult, and expensive task that will put the bill payer customer at risk for that bank. *The exchange will attempt to offer only bill presentment in the near-term, not bill payment services. CheckFree's bill payment services, which allow the ability to pay anyone, are currently used by the exchange's founders and they will continue to do so for the foreseeable future. The biggest risk to CheckFree is if the exchange were able to develop an electronic payment mechanism for those bills that they present electronically. Many, many players (EDS, Integrion, VISA, and Intuit #, to name a few) have tried and failed to come close to CheckFree's functionality and service quality. *CheckFree also benefits from its leadership position. CheckFree is the clear leader in the bill presentment market, as it holds contracts with 50 of the top 150 billers and has 21 billers running live on its e-bill system, delivering bills to 20 institutions. In addition, the Company has over 1,000 biller relationships through its bill payment service. Finally, CheckFree has signed a deal with Yahoo! (#) and we believe will sign the other major portals in the very near future. It would be nearly impossible for a national biller to decide against using CheckFree's bill presentment capabilities if only because of its enormous distribution capabilities. How Does CheckFree Respond To The Exchange? *By continuing on the strategy communicated prior to this announcement that is focused on building adoption of online bill payment and presentment by enabling/incenting billers and payors. CheckFree's plan calls for spending $50 million to subsidize consumer offers to try online bill payment, to subsidize implementation costs to get 100 billers up and running by the end of fiscal 2000, and bolstering its systems to include the features, support, and processing structure to support the increased demand before it arrives. It's goal is to reach 100 million consumers and increase its end users to five million. *CheckFree stated that it will work with the exchange to ensure interoperability, meaning that it will push bills through the Exchange to those banks' consumers, and it will accept bills from the exchange to distribute to the consumers of its other distribution partners. How Important Is Bill Presentment To CheckFree? *In the first nine months of the current fiscal year, e-bill services generated less than $10,000 in revenue. *From a fundamental standpoint, our near-term model is driven only by bill payment as driven by Web banking adoption and includes no assumed bill presentment revenue. Bill presentment revenue is only upside. That being said, our growth in online payment volumes assumes a modest level of success for online bill presentment services in order to spur adoption. Summary: *This latest effort by banks to have a role in online banking further attests to the important and potential of online banking and bill payment/presentment. *While the exchange may give CkeckFree another competitor, its members will also continue to be equally important customers, in another example of competition that the Internet seems to engender so well. *If the Exchange is able to overcome the obstacles in its way, it's apparent minimalist service will likely appeal to the second and later tier billers which are more price sensitive, and thereby driving a new level of market segmentation. With its focus on the top 150 billers at this time, CheckFree more than has enough on its plate. (In other words, the banks will fight over the leftovers). *The electronic bill payment and presentment market is an extremely large market and with over 75% market share, CheckFree will continue to draw competitors. However, its lead is unmistakable and it is clearly the best positioned to take advantage of the coming mass adoption of online banking as Transpoint is just getting to its feet and the Exchange is really nothing yet but a concept (albeit well backed). Finally, CheckFree is also partnering with leading Internet players to further drive online banking. Piper's 12 month Price Target? $75