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Technology Stocks : America On-Line (AOL) -- Ignore unavailable to you. Want to Upgrade?


To: David E. Taylor who wrote (25459)7/11/1999 10:48:00 PM
From: Ed Forrest  Read Replies (1) | Respond to of 41369
 



To: David E. Taylor who wrote (25459)7/11/1999 11:23:00 PM
From: E. Davies  Read Replies (2) | Respond to of 41369
 
The arguments I keep reading such as "AOL wants a free ride on AT&T's cable system", "AOL wants the rewards without the risks" etc. seem to me to miss the main point of this "open access" issue.

First I must make clear that I agree that "AOL wants a free ride" is incorrect. They are willing to pay. What it boils down to is whether or not they are willing to pay enough to reward AT&T (or whoever) for the risk it took in spending billions to upgrade the networks and the customers lost to AOL (or not taken from AOL).

AOL is a content provider
But they are also a reseller of ISP services. It is a very tricky thing to resell a product purchased from one of your competitors (AOL selling broadband internet from AT&T). You have to provide some pretty impressive value added. Obviously the main thing that AOL has to offer is its content, but that content has a predefined value of no more than $9.95/month.

The sticking point comes when you realize that the profit lost by AT&T to AOL from advertising, e-commerce, and subscription fees could easily add up to more than $9.95/month/customer! If so, there is no amount AOL could pay that would be better than the current solution.
It might not be that way. Depends on many variables, including how many new customers that would not be on cable without AOL could be brought to the AT&T pipes. But don't forget that each new customer will cost AT&T even *more* in infrastructure costs which AOL is not willing to help with up front.

All AOL wants to do is to use that distribution network for its content, paying a reasonable price to AT&T for that use
Thats exactly the point. What is reasonable return for billions of high risk $ invested? Probably not what AOL considers "reasonable". Hence the impass.

There's nothing free for AOL in that kind of arrangement, and AT&T's "risk" (if there is any) is rewarded by the revenue it can generate from its cable assets
Most of us are so enamored with the concept of the internet that we do not realize how uncertain it is that it will actually grow to the proportions expected. Even greater is the risk that cable technology will not be able to keep up with its competition (especially if the cable co's are forced to give up control of the technology to politicians). There is real and massive risk to AT&T. But if AOL only pays $x/month/customer they take on *zero* risk.

Bottom line is that if AT&T feels that the net lost revenue by allowing AOL access is more than $9.95/month no deal can ever be made successfully without a partnership arraigement.
Eric