To: Investor Clouseau who wrote (1003 ) 7/14/1999 3:49:00 PM From: Investor Clouseau Read Replies (1) | Respond to of 1028
(COMTEX) B: 53 PERCENT OF AMERICAN INTERNET USERS ARE PURCHASING ONLI B: 53 PERCENT OF AMERICAN INTERNET USERS ARE PURCHASING ONLINE ADDITIONAL 45 PERCENT PLAN TO MAKE THEIR FIRST ONLINE PURCHASE IN THE NEXT YEAR DENVER, Jul 14, 1999 /PRNewswire via COMTEX/ -- Consumer spending on the Internet increased considerably during the past two years and the average purchase amount increased as well, according to the CyberShopper '99 Survey of 1,000 American Internet users. In 1999, 53 percent of American Internet users surveyed purchased anitem online. That number doubled since 1997, when only 26 percent made a purchase online. Moreover, today's consumers are spending an average of $206 per online purchase, up 38 percent in just the past 12 months. Although 36 percent of cybershoppers still are apprehensive about Internet security, their concern about credit card fraud while shopping online has dropped by about half since 1997, to 21 percent. "As e-commerce sites have been marketed more effectively and technology has made it even easier for consumers to shop online, more Americans are turning to web sites for their shopping needs," said Ralph Armijo, president of Navidec Inc., one of the survey's sponsors. Many respondents say that because of being online, they are purchasing fewer products from retail stores (35 percent) and catalogs (38 percent). Armijo believes the Internet is becoming another distribution channel for retailers -- and will be complimentary to traditional brick and mortar storefronts. However, more than two-thirds of online users (70 percent) agree that information they find while "shopping" on the Internet strongly influences their overall purchasing decisions. "Buying online is no longer a novelty," Armijo said. "The Internet isan incredibly effective form of commerce. To succeed in this marketplace, companies need to become more technologically sophisticated and evolve their traditional business practices with e-business processes." Overall satisfaction with online purchases remains extremely high --99 percent of respondents said they are at least somewhat satisfied with their purchases made off the Internet, with 79 percent report being very satisfied. The largest increase of online purchases comes from clothing or apparel -- the proportion of online buyers for these goods jumped 149 percent since 1998. Another industry being heavily impacted by electronic is the auto industry with 83 percent of American Internet users who are in the market for a new vehicle planning to use the Internet in their purchase process. However, the products leading online sales are books and publications (52 percent), computer software (42 percent), and travel-related items (37 percent). About CyberShopper '99 CyberShopper '99 is the third annual survey of the buying habits of America's online population. More than 1,000 American Internet subscribers were surveyed via telephone. The margin of error for the total survey results is plus or minus 3.1 percentage points. This error margin increases in subgroups within the data. The survey, funded by automotive e-commerce company, DriveOff.com Inc. and e-business solutions provider, Navidec Inc., is conducted annually by MGA Communications, a Denver-based marketing communications and research firm. The complete report can be purchased for $795 by calling 800.797.7565 or visiting navidec.com . About Navidec Inc. Navidec Inc. (Nasdaq: NVDC) is a leading provider and incubator of innovative e-business solutions and services. Using its proprietary NPACT process, Navidec defines, builds and manages Internet, intranet and extranet solutions that enable its clients to transform their traditional business into e-business. In addition, Navidec incubates reusable software modules, packaged Internet solutions and complete e-business models, including DriveOff.com Inc. DriveOff.com empowers consumers to complete their entire auto purchase transaction through a network of retail and co-branded web sites. The company's corporate web site is navidec.com . All statements in this press release, other than historical facts, are forward looking statements. These statements are based on certain assumptions and analyses made by Navidec in light of its experience and its perception of historical trends, current conditions, expected future developments and other factors it believes are appropriate under the circumstances. Such statements are subject to a number of risks and uncertainties, including general and economic business conditions, demand for automobiles, competition from other automotive online services, market acceptance of its online automotive solutions, the ability of Navidec to reach agreements with local media partners and other risk factors indicated from time to time in Navidec's filings with the Securities and Exchange Commission. Those filings are available online at www.freeedgar.com. SOURCE Navidec, Inc. (C) 1999 PR Newswire. All rights reserved. prnewswire.com -0- CONTACT: Andrea Pearson or Andy Mountain, both of Navidec, Inc., 800-797-7565; or Zane DeHerrera of MGA Communications, 303-298-1818