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Technology Stocks : EMC How high can it go? -- Ignore unavailable to you. Want to Upgrade?

To: Daniel O'Keefe who wrote (7062)	7/12/1999 11:25:00 AM
From: Brad Patton	Read Replies (1) \| Respond to of 17183

Name Change Will Cost HP $100 Million maximumpcmag.com HP will have to shell out $100 million to change the name of a disk array after a federal judge ruled Friday that HP was in violation of trademark laws. U.S. District Judge Joseph Tauro ruled that the name "HP Superstore E Disk Array MC256" comes too close to competing products made by EMC. "HP's new enterprise storage products - which include the letters 'E' and 'MC' - are likely to confuse prospective buyers as to the product's source,"Tauro wrote. HP also described the product on its website using the shorthand label "E MC256." "HP's attempt to confuse the market and illegally use EMC's famous name to market an inferior product is an insult to customers and a clear violation of our registered trademarks," said EMC vice president and general counsel Paul Dacier. EMC sold storage devices to HP for three years, until HP asked if it could still sell EMC products, but label them HP. When EMC didn't agree to the idea, HP switched suppliers to Hitachi and began using the naming scheme. HP says changing the name would cost the company $100 million.