To: TonyL who wrote (2048 ) 7/12/1999 10:26:00 AM From: LABMAN Respond to of 3243
TONY L further comments on freeserve July 11 1999 BUSINESS NEWS Freeserve looks like a risk worth taking FREESERVE is either a crock of gold or the biggest heist since Brinks-Mat, and tomorrow investors can make up their own minds. Dixons, the electrical retailer and Freeserve's parent company, will launch its long-awaited prospectus for the £1.35 billion to £1.45 billion flotation. The contents will make gripping reading and any normal valuation criteria will have to be thrown out of the window. Freeserve is losing money - and will do for some time - and has unproven management. It wants to raise about £300m from selling 18.25% of its equity. Half will fund expansion, half will go to Dixons. If Freeserve's advisers, CSFB and Cazenove, are right, there will be lots of interest, and if City fund managers shy away Americans will mop up the slack. John Clare, Dixons' chief executive, said last week buying Freeserve shares involved taking a gamble on the internet's future - a risk, but one worth taking. He is probably right. Freeserve is a pioneer of Britain's fledgling net industry and has a head start over many rival free net service providers. John Pluthero, its young chief executive, conceived the idea and now he has the challenge of keeping ahead of the chasing pack. Pluthero is not a cyberspace Dick Turpin; he is an articulate executive with marketing flair and his rise has won him respect, not envy, from colleagues over whom he has leapfrogged. Freeserve will have a bumpy ride as a public company but once it can prove that e-commerce can generate valuable revenues it should start to put solid foundations beneath its share price. Whether its launch value should be more than that of a high-street giant such as Debenhams (present market value £1.6 billion) is another matter. Manchester United THE stories that surfaced last week surrounding Martin Edwards, Manchester United's chief executive, and the future of his 14% stake in the £560m football club will not be the last. For two decades bidders have been courting Edwards. In the early 1980s the late Robert Maxwell offered £6m. Then in the mid-1980s David Whelan, chairman of JJB, the sports-shop chain, offered a lot more. He was followed by Michael Knighton and more recently by BSkyB, which won Edwards's agreement at £623m only to have the deal blocked by the Competition Commission. Now some new names have been mooted, including the Sultan of Brunei. If Edwards wanted to sell, now seems like a good time with United having just won the treble. Under Edwards's reign, United has become the world's most profitable club. Edwards plays his cards close to his chest. Each time he has concluded a deal he goes to ground for two days before the announcement and last week he did just that again. Watch this space. Liberty International THE business interests of Donald Gordon, the South African tycoon, have often seemed as intricate as Hampton Court's maze. He has moved to simplify things but the confusion has produced a buying opportunity in Liberty International, which is listed in London. Liberty owns 72% of Capital Shopping Centres (CSC), whose assets include three big retail centres, MetroCentre, Lakeside and Braehead, now under development. But, while CSC shares have moved from 337p to 441 1/2p this year, valuing it at £1.8 billion Liberty has only edged up from 454p to 466 1/2 p CSC now trades at its historic net asset value; Liberty stands at a 22% discount. At this level the City has ignored Liberty's other interests in financial services and its cash pile. These assets are worth about £300m. Liberty shares climbed 5 1/2 p on Friday but they should top 500p. John.waples@sunday-times.co.uk Kirstie Hamilton is away Next page: GE hits back in power game Next: GE hits back in power game Copyright 1999 Times Newspapers Ltd. This service is provided on Times Newspapers' standard terms and conditions. To inquire about a licence to reproduce material from The Sunday Times, visit the Syndication website.