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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?


To: Richard K. who wrote (11305)7/12/1999 1:12:00 PM
From: Richard K.  Read Replies (1) | Respond to of 108040
 
Steve Harmon compares MESG to AT&T in it's early stages. News out





Monday July 12, 11:34 am Eastern Time
Company Press Release
Internet Pioneer Steve Harmon on RadioWallStreet: Permission-Based E-Mail Messaging will be Major Web Trend
PHILADELPHIA--(BUSINESS WIRE)--July 12, 1999--Changing trends in email communications could reconfigure the Internet market for companies and their customers, top Internet analyst Steve Harmon said today on a live RadioWallStreet broadcast via the Internet.

Comparing today's up-and-coming messaging Internet companies to AT&T (NYSE:T - news) in its earlier years, Harmon warned that large telecommunications companies should pay close attention to emerging email-messaging firms like Critical Path (NASDAQ:CPTH - news) and MessageMedia (NASDAQ:MESG - news) as email becomes an increasingly sophisticated and tailored communications vehicle for business and their customers.

Both e-mail firms handle permission-based email and direct marketing for some of the Internet's largest companies. Critical Path has America On Line (NYSE:AOL - news) as a client and MessageMedia has Yahoo!, for example. RadioWallStreet also reported that MessageMedia has registered the domain name ''ciscomessage.com,'' leading some analysts to believe that a partnership with Cisco Systems, Inc. (NASDAQ:CSCO - news) is imminent.

Equating email to the early days of the telephone, Harmon explained, ''In the early days, AT&T provided telephones and service to companies because they didn't have telephone operators and technicians in-house. Today, companies have resource investments in IT professionals who specialize in email. As networks become more sophisticated, we're going to see email and telephony become more tightly linked, that's where smart companies have the opportunity to change the playing ground.''